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Audi will launch electric line with E-Tron SUV

With BMW and Mercedes both building electric sub-brands, one automaker has been left out of the electric conversation: Audi. However, information from Autocar helps shed some light on the Audi electric situation, and it starts with an SUV. Autocar spoke with Audi chairman Rupert Stadler, who said Audi's new electric SUV will be called the E-Tron. He told the publication the naming scheme would be similar to how Audi introduced Quattro all-wheel drive with a car named after the feature. Also like Quattro, Stadler said other Audi models with electrified powertrains will receive E-Tron suffixes. In a way, it will be like BMW's naming scheme with the i sub-brand; some models are just referred to by the i designation, while normal models with hybrid or electric powertrains have names such as iPerformance. Autocar also revealed that other electric-only E-Tron models will come later, probably in the forms of a hatchback and a sedan. This news also shows that Audi hasn't given up on electric car development. Just last week, the company killed off its R8 E-Tron electric supercar. While the move raised some eyebrows here, since the R8 E-Tron could have been a great electric halo car for the new brand, it seems Audi is more interested in mass-market electric vehicles. The R8 E-Tron, which cost $1,000,000, sold fewer than 100 units and could only be purchased by getting in touch with Audi directly, didn't really fit that bill. Related Video: Featured Gallery Audi E-Tron Quattro: Frankfurt 2015 View 10 Photos News Source: AutocarImage Credit: Copyright 2016 Jonathon Ramsey / AOL Green Marketing/Advertising Audi SUV Electric e-tron quattro r8 e-tron

Audi sketches out new TT ahead of Geneva debut

In less than two weeks, the doors will open at the Geneva Motor Show, and we'll be there to capture all the action. Among the dozens of new debuts we're looking forward to will be the arrival of the new third-generation Audi TT, and to give us a better idea of what we're looking forward to, Ingolstadt has released this series of teaser sketches.
Looking every bit like a TT should and drawing heavily on the Allroad Shooting Brake concept that debuted at the Detroit Auto Show last month, the images foretell of a new Audi sports coupe with a single-frame grille, matrix LED lighting and a deeply creased hood with the four-ring emblem placed atop the nose, as on the R8.
Horizontal lines at the back preview Audi's next design language, with twin exhaust tips flanking the diffuser on base models and quad tips on the next TTS. A cleaner interior design also harkens back to the first-gen TT that started it all and from which the new one draws its inspiration. Scope out the images in the gallery above for a closer look at what's to come, then scroll down for the details in the press release below.

Weekly Recap: Audi pulls back the curtain on its future

The E-Tron Quattro concept is the future of Audi. It embodies all of the traits that will make the brand – and electric-powered luxury vehicles – more relevant into the 2020s. Here's why: The E-Tron Quattro concept, which will debut next month at the Frankfurt Motor Show, is a large sport utility vehicle that promises a range of 311 miles. It's an all-electric daily driver that fits the needs of most Americans. In production – which Audi says starts in 2018 – this vehicle will seat five and likely be called the Q6. You can take your family from Boston to Philadelphia without recharging. That's mainstream. We're moving away from the industry's "science experiment" era (as General Motors product chief Mark Reuss once described the appearance of the first gen-Chevy Volt) to a period where electric vehicles are plausible and practical for many US buyers. The 2018 Q6's only holdup for the masses will be price. But if you can afford an Audi SUV, you'll be able to buy an all-electric version. The E-Tron concept uses Volkswagen Group's second-generation modular longitudinal platform. The lithium-ion battery is located between the axles and below the cabin. Urquhart says the production model will feature the automaker's latest battery technology developed with LG Chem and Samsung. IHS Automotive projects the Q6 will sell more than 40,000 units annually by the end of the decade. "The E-Tron Quattro is a precursor for what will be an exciting and landmark production model for Audi and will position the brand at the forefront of the premium EV market," IHS analyst Tim Urquhart wrote in a commentary. It's the Tesla-zation of America. It's the Tesla-zation of America. The Q6 will be a Model X fighter, and expect other automakers to follow suit, particularly in the luxury sector with SUVs and other large vehicles. They offer more space for the battery packs, and development costs can be recovered easier. "Premium brands have an inbuilt advantage in terms of introducing [electric] powertrains over more mainstream automotive brands," Urquhart wrote. OTHER NEWS & NOTES Analyst says Tesla stock could be worth $465 a share Morgan Stanley analyst Adam Jonas sent shockwaves through the industry when he said Tesla stock has the potential to reach a whopping $465 a share. That's a leap from its $230.77 price at Friday's market close.