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Audi reveals S3 Cabriolet ahead of Geneva debut

It used to be if you wanted an Audi S3, your choices in bodystyle came down to hatchback or... hatchback. That is, in markets where the model was offered at all. But Audi has been expanding the A3 global family upon which the S3 is based, and it intends to offer the performance-minded derivative as a three-door hatch, five-door hatch, four-door sedan and - with the introduction of the version you see here - a two-door convertible.
Set to be presented in public for the first time at the Geneva Motor Show early next month, the new Audi S3 Cabriolet packs the same 2.0-liter turbo four as its fixed-roof counterparts - all 290 horsepower and 280 pound-feet of it - but ditches the extra doors and the tin top in favor of the two-door cabriolet bodystyle of the A3 Cabriolet.
The added weight of the folding fabric roof mechanism and the extra body reinforcement required means that the S3 cabrio takes half a second more to reach 62 miles per hour from a standstill than it would take the sedan version, clocking the run at 5.4 seconds instead of 4.9. This, despite more generous use of magnesium, aluminum and high-strength steel in its construction. Top speed, as is the German custom, remains pinned at 155 mph.

Watch the Le Mans Audi R8 safety car drift during red flag

With open-wheel, prototype, and GT cars so dependent on keeping their tires warm, European series enlist much higher-performance cars than the family sedans that pace the NASCAR field. That also means their drivers need to know their way around a race track. Yannick Dalmas, the driver of the 24 Hours of Le Mans' Audi R8 safety car, proved that point during heavy rains yesterday. The four-time Le Mans champ and former F1 driver had a bit of a moment during the red flag. We don't know if Dalmas was having a bit of fun or genuinely getting out of trouble on the deluged track, but cameras caught him executing an lurid drift that will probably end up in an Audi commercial in the near future. It's hard to tell what section of the track Dalmas went drifting at – it's pitch black in the video – but based on the downward, right-hand bend, we're guessing it was between Tertre Rouge and the start-finish line, maybe in the Esses. You can see the big moment in the video, which generated plenty of cheers from the red-flagged racers and their pit crews. Stick around for the end of the video for Porsche driver Mark Webber's impressed reaction. Related Video: News Source: TheGamingCouple via YouTube Motorsports Audi Coupe Racing Vehicles Performance Videos circuit de la sarthe

Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.
Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn't even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It's Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth. Chevrolet, Honda, Audi and Toyota were the other automakers in the top 20, but we'd be remiss if we didn't at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump.
Of all the car videos, only the Fiat ad wasn't played during a Super Bowl. Check out all eight videos - in order - after the jump. Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi's Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets.