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Audi looking for Tesla-style, non-traditional way to sell EVs

As part of Audi's notable EV emphasis at the Los Angeles Auto Show last week, there was a bit of a secondary discussion on just how the automaker might get to the point where 25 percent of all of its sales would be electric vehicles. After all, no major automaker has figured out how to crack into the double-digit percentage of plug-in vehicle sales. The problem might be, as The New York Times noted recently, that traditional dealerships just don't know how to sell EVs. While no one at Audi was saying that the automaker is going to open up its own EV stores, like Tesla has, but two Audi of America executives were certainly warm to a different style of how an automaker can encourage EV sales. Filip Brabec, AoA's director of product management, said that Audi is at least considering making changes, including some sort of different dealership experience and perhaps a new kind of test drive. "The traditional automotive approach is not necessarily working," Brabec said. "A lot of it has to do with the complexity of the product and the complexity of the offer and it's difficult, I think, to bring that into a classical dealership and sort of treat is as another car and off we go. I think there needs to be some differences in how we go in the future." AoA president Scott Keogh said that Tesla has shown the rest of the industry how to make selling EVs a complete experience. It's not just about the car, he acknowledged. "I think we have to give Tesla credit where it's deserved," he said. "I think the charging network, at least from a public relations point of view, is quite strong and that's definitely added to the message." So many automakers want to have that, "Tesla fighter," as we've heard over and over recently, but Keogh hinted that Audi could do a better job than Tesla is doing today. "I think they've done a good job of looking at the full package. I think we have some resources and the network and everything else that we can put a fuller package together." The most important part is getting people into the cars, Brabec said. "I think exposing consumers to EVs, letting them experience EVs is another big aspect, and probably different than we have today, because test driving a car today is a very conventional thing. It's probably not going to be as conventional with EVs, particularly if you've never been in one before." We can't wait.

Audi introduces Q7 E-Tron 2.0 TFSI in Shanghai

Audi made a name for itself with its Quattro all-wheel-drive system, and is rapidly expanding its range of E-Tron hybrids. And now it's bringing the two together for the first time with the new Q7 E-Tron 2.0 TFSI. The company's first vehicle to combine a turbocharged engine, hybrid assist and all-wheel drive, the Audi Q7 E-Tron 2.0 TFSI boasts all the enhancements wrought on Ingolstadt's new flagship crossover, but with a range of over 633 miles – nearly 33 of them on electric power alone. The powertrain pairs a 2.0-liter turbo four with an electric motor that combine to deliver 367 horsepower and 516 pound-feet of torque. That's said to be enough to send the hybrid luxury crossover to 62 in 5.9 seconds and on to a top speed in excess of 136 miles per hour, while boasting fuel efficiency of a claimed 94 miles per gallon. Unfortunately, however, the Q7 E-Tron is earmarked only for specific Asian markets – namely China, Singapore and Japan. So don't count on seeing this hybrid crossover in US showrooms any time soon – at least not in this specification. Ingolstadt, 2015-04-16 Great class, minimal emissions – the new Audi Q7 e-tron 2.0 TFSI quattro - First TFSI plug-in hybrid with quattro all-wheel drive - Best-in-class: up to 53 kilometers (32.9 mi) electric range - Maximum efficiency with hybrid management and heat pump - Available for Asian markets The Audi Q7 e-tron 2.0 TFSI quattro marks the first time that Audi has combined a TFSI plug-in hybrid with quattro all-wheel drive. Audi developed it specially for Asian markets (China, Singapore and Japan). It is sporty, comfortable and at the same time supremely efficient. It accelerates from 0 to 100 km/h (62.1 mph) in under six seconds while consuming just 2.5 liters of fuel per 100 kilometers (94.1 US mpg) according to the measurement method specified in China for plug-in hybrid vehicles (PHEV). Audi is presenting the Q7 e-tron 2.0 TFSI quattro at Auto Shanghai. According to the measurement method specified in China for PHEVs, the large SUV can cover up to 53 kilometers (32.9 mi) solely on the electricity stored in its lithium-ion battery – quietly, powerfully and with zero local emissions. Total range is 1,020 kilometers (633.8 mi). The Audi Q7 e-tron 2.0 TFSI quattro will be available beginning in 2016. Sporty power and minimum consumption The Audi Q7 e-tron 2.0 TFSI quattro has sporty power.

Audi Allroad Shooting Brake is a TT peep show

What you're looking at here is the almost-here third-generation Audi TT. Just compress the suspension a bit to take away its Allroad pretensions and rake its backlight to align better with the previous generation's aesthetic, and you're pretty well there. What you're looking at officially, of course, is the Audi Allroad Shooting Brake, a four-seat E-Tron hybrid showcar powered by Audi's venerable 2.0-liter TFSI four-cylinder (good for 292 horsepower) backed by a 40-kW electric motor and a secondary 85-kW motor acting upon the rear axle to provide low- and moderate-speed drive. The latter also provides through-the-road Quattro all-wheel drive when extra traction and power is called for.
All-in, Audi says the Allroad Shooting Brake's ETron powertrain is good for 408 horsepower and total system torque of 479 pound-feet, enough to haul the 3,500-pound German to 62 miles per hour in 4.6 seconds and up to a governed 155 mph. Despite that tidy performance, Audi says the Allroad Shooting Brake offers robust fuel consumption of 1.9 liters per 100k, equivalent to 124 miles per gallon, with a bladder-busting range of 510 miles.