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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Audi will have an autonomous car in 2020 using NVIDIA tech and AI

Audi and NVIDIA have been working together for a while, with most of the results being fancy infotainment systems like the current version of MMI and Audi's Virtual Cockpit display setup. Now the two are partnering to build autonomous vehicles that will leverage NVIDIA technology. Audi has a demonstrator now and promises a fully autonomous car for the year 2020. The tech underlying these new self-driving vehicles is NVIDIA's DRIVE computing platform. It uses the latest in artificial intelligence concepts, including neural networks, which are basically computer science's way of modeling decisionmaking after the way the human brain works. The network is able to learn and improve as it goes by making new connections. Machine learning tasks being handled by neural networks include computer vision, which can use a combination of sensors and cameras to help a computer, in this case the car, figure out what's going on in an environment to navigate through it. The companies are already demonstrating a version of DRIVE, the DRIVE PX 2, in the autonomous Audi Q7 shown above. The crossover is able to figure out its own path and can sense and drive on different types of surfaces, including pavement, grass, and dirt, plus it can navigate the cones of a simulated construction zone while reading dynamic detour signs. In 2018, Audi will expand testing of its autonomous vehicles on California public roads. The manufacturer has been permitted to test cars in the state since 2014. In announcing the expansion, Audi makes a point to mention it intends to follow applicable laws to the letter, which seems like more than a veiled reference to the trouble Uber found itself in recently when it didn't quite meet testing requirements in San Francisco. Audi has also promised Level 3 autonomy from the 2018 A8, which will feature a system called Traffic Jam Pilot to control the steering, throttle, and brakes at speeds below 35 mph. The company's previous autonomous work includes a self-driving RS7 track car named Bobby, which our own Jonathan Buckley got to race against in the Translogic episode below. Related Video:

Audi A3 G-Tron offers big range, few emissions

Audi is exploring a variety of sustainable transportation technologies beyond the traditional diesel, hybrid, plug-in and electric options, including the compressed natural gas A3 Sportback G-Tron that debuted today at the Geneva Motor Show.
The most interesting thing about this rather innocuous-looking A3 Sportback is that when run on Audi e-gas, the car becomes completely carbon neutral, emitting no more CO2 than was chemically input in this special fuel's production. Audi has already broken ground on a new plant - powered by renewable energy, of course - that uses electrolysis to produce e-gas, which could then be made available through any natural gas distribution network.