Audi: A6 Prestige on 2040-cars

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Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.

Audi testing all-new, third-gen TT prototype

It's no big surprise that Audi is working on a new TT. It's been rumored for a while now, and the current model has been on the market since 2006, making it seven years old. But after seeing only some test mules wearing the existing model's sheetmetal, this is the first glimpse we've gotten at what Audi has in store for it's third-gen TT.
Not that we can see all that much with all the camouflage, mind you, but that's still more than we've seen until now. Spied on public roads being benchmarked against the Mercedes-Benz SLK and BMW Z4, the upcoming new TT is still unmistakably a TT, but looks poised to adopt more contemporary styling in keeping with Audi's latest design language, including a larger grille aperture and more squared-off headlights.
The whole thing looks a bit more like a mini-R8, which would make sense if Audi has called off plans for an R4 sports car to slot into the lineup as well. Last we heard, the new TT would arrive late in 2014, when you can bet we'll read all about slightly more powerful but significantly more frugal engines and a raft of new technologies.

An Outback for architects | 2017 Audi A4 Allroad First Drive

There are crossovers – big SUV-like things that give people the commanding view of the road they crave so much – and then there are crossovers. Lifted wagons in the vein of the Subaru Outback are arguably the crossover archetype, but they've become the exception, not the rule. That's where the Audi A4 Allroad fits in. Like its predecessor, the 2017 Allroad is a rather good-looking alternative to a mid-size SUV. The A4 Allroad is again based on the lovely A4 Avant, a wagon that isn't sold in America. The Allroad has a slightly raised suspension compared to its overseas counterpart, slightly higher-profile rubber, standard two-tone paint, roof rails, fender flares, lower body cladding, and a grille with vertical slats to emphasize the rugged point. And for reasons that no automotive purist has ever been able to derive, the look totally works. You can have a two-tone Allroad in one of 13 colors with gray trim along the bottom and the fenders. Or, pay an extra $1,000 on top of the cost of metallic paint and you can opt for one of five monochrome color schemes. In either case, you'll get a handsome, aggressive front end; 18-inch five-spoke wheels; standard Xenon or optional LED lighting up front; and LED lighting in the rear. The rear blinkers have a standard swiping effect borrowed from the R8, and the same sequential motion is applied to the front turn signals on models with the optional all-LED headlights. It's a party trick, but a neat one . We'd be hard pressed to think of an interior that Audi has screwed up recently, and the latest A4 has a particularly good one that translates well to the Allroad. No matter the trim you choose, you'll get your choice of dyed leather, including the requisite brown to best showcase the Allroad's rugged intentions. The level of gadgetry and pricing rises as you work your way up the trim tree – from Premium, to Premium Plus to Prestige, with the sweet spot in the middle – and it more or less mirrors that of the A4. Opting for the Technology Package on Premium Plus models gets you Audi's Virtual Cockpit instrument cluster, a fully configurable gauge package that sets the standard for info display in the industry. (It is so choice. If you have the means, we highly recommend picking one – er, it – up.) Here, the optional advanced dash is paired with an 8.3-inch center display, which is equally intuitive and responsive.