2001 Audi A6 2.7t Quattro on 2040-cars

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Upcoming Audi Q8 coupe-like crossover spied in the snow

At the 2017 Detroit Auto Show, Audi debuted the Q8 concept, a thinly veiled version of its upcoming coupe-like crossover that's set to compete with the BMW X6 and Mercedes-Benz GLE-Class Coupe. We now have spy photos that give us our first look at the Q7-based production version, and through the camouflage we can see how telling Audi's Q8 concept really is. All of the major traits from the concept are present on the production model, including that massive, oversized grille and aggressive roofline. In fact, the entire front end appears to carry over from the Q8 concept, just toned down a few notches. The stainless steel accents on the air intakes are gone, and the headlights, though similar in shape, look more traditional than those on the concept. The small cutouts between the grille and the hood look to be gone as well. Around the side, we can see that the concept's sharply angled rear window and sloping roof have are present, mostly unmodified. The Q8's beltline doesn't appear quite as high as the concept's, but the windows look to be the same relative shape. The big creases above the wheel arches have been reduced slightly. Also, although the Q7 and Q8 will share a platform and therefore a wheelbase, the Q8 is slightly shorter overall. The smaller front and rear overhangs, combined with the tight roofline, give it a high-riding hatchback profile, similar to the Porsche Macan. The changes between the concept and production model are most evident around back. The bumper mounted exhaust pipes have been dropped, at least on this version. The upright vents on the outside of the tail lights have also been dropped. The camouflage around the rear is heavy, so it's difficult to to say how much of the body-width tail light carries over, though the light itself seems to shine through in the same shape. No word on when we'll see a production version, but expect to see the Q8 concept around for a few more shows. Look for more details on the engine, including whether or not the plug-in hybrid powertrain carries over from the concept, closer to the full reveal. Related Video:

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.

2014 Audi R8 GT zooming toward Le Mans reveal

According to a report from Autocar in the UK, the Audi R8 is set to get something of a swan song for its own going-away party in the form of an updated GT model for the 2014 model year. If Autocar is right, this even higher-performance Audi R8 will debut at the upcoming 24 Hours of Le Mans race in France.
The 2014 Audi R8 GT Plus will reportedly get a tuned version of the much-loved 5.2-liter V10 engine that Audi has used to good effect in past R8 models. A six-speed manual or seven-speed dual-clutch automatic would send power to the rear wheels, enabling a 3.4-second 0-62 mile per hour run and a top speed of 199 mph.
Judging from spy shots that we've already seen (reprised above), the new GT Plus will be fitted with an aggressive body kit that includes a massive rear wing, a more prominent front splitter and enlarged side blade ducts. A Spyder version of the GT Plus may be on tap for 2015. Pricing, obviously, is unknown, as is any potential launch date. In other words... stay tuned.