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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

2017 Audi A4 First Drive [w/video]

Internally, Audi refers to the A4 lineage with a B designation. Why the discrepancy? The model legacy traces back to the 1972 Audi 80, and the A4 name wasn't adopted until 1996 for the North American market. So the fifth-generation A4 is code-named B9. There is no confusion about what this car means to Audi. In 19 years, the brand has sold more than 12 million A4s around the world, which puts this new generation on the A-list when it comes to brand importance. If you squint, the new car looks like a facelifted version of the last-generation facelift unveiled in 2013. We get the same impression of the new A4 as we do with the third-generation Audi TT: it hasn't been comprehensively reconceived, it's been comprehensively re-detailed. But with a move to the updated VW group platform known as MLB Evo, 90 percent of the components on this car are new. On the outside, those changes are reflected through deeper sculpting on a body that's about the same height as before but 0.5-inches wider, one-inch longer, and with a wheelbase stretched 0.7 inches. The tweaked grille separates reworked Bi-Xenon headlights, which are standard across the lineup now – halogens go bye-bye. LED headlights are optional, as are the matrix units in other markets. Audi claims US-market cars will lose anywhere from 70 to 100 pounds depending on specification. Above those lights is a version of a clamshell hood – its shutline forms the front third of the pronounced shoulder line along the sedan's flanks. Audi designed a new hinge that keeps the hood lined up properly over the life of a car because small misalignments show more easily on the vertical seams. In back there are updated taillights, a standard rearview camera, and a trunk opening that's an even one meter across. In the press presentations, any conversation quickly turns to weight loss and aerodynamic efficiency. The only curb weight we have from Audi so far is for the base sedan, empty and without a driver, with the 1.4 TFSI engine that we don't get, coming in at 2,910 pounds. The current US-spec A4 is listed at 3,583 pounds, and Audi claims US-market cars will lose anywhere from 70 to 100 pounds depending on specification. About 35 pounds of that comes from the chassis, with new forged aluminum links on the suspension, fixed-caliper, four-piston brakes up front, and wheels that are never heavier than 26 pounds. The rest of the weight loss comes from the body, mostly through greater use of aluminum.

Recharge Wrap-up: Smart metals, OTA updates, Rolls-Royce LNG ship

"Smart" metals could help engines reduce emissions and invigorate US business. Metallurgist and University of Wisconsin – Milwaukee professor Pradeep Rohatgi combines known metal alloys with materials like ceramics, nanoparticles, and recycled waste to produce strong, lightweight composites with self-lubricating properties that help internal combustion engines run more efficiently. Rohatgi hopes his startup, Intelligent Composites, and its products can help US foundries compete with production outsourced overseas. See the video above, and read more at Phys.org. Almost 203 million cars will be capable of over-the-air (OTA) updates by 2022, according to ABI research. While Tesla has the OTA firmware updates nailed down, other automakers will focus on software update capability. This will take the place of dealer-installed updates and - like Chrysler did after the Jeep hacking incident - updates sent to owners via USB drives. OTA updates will enhance vehicle security and reduce recall rates. Read more at Green Car Congress. European bus manufacturers have agreed upon a standardized charging interface for their electric buses. Irizar, Solaris, VDL and Volvo will use pantograph charging for "opportunity charging" and CCS plugs as the base for overnight charging and network communication. The manufacturers hope other bus makers and charging providers to join them in cooperation over standardized charging. Read more at Green Car Congress. The second Audi Autonomous Driving Cup will take place from March 22 to 24, 2016 at the automaker's Museum Mobile in Ingolstadt, Germany. The competition involves eight university teams implementing basic Audi software in 1:8 scale electric Audi Q5 models, and putting them through the paces of simulated real-world driving situations. The teams develop software architecture to use the suite of sensor to have the cars drive, park, maneuver in traffic and perform emergency braking autonomously. Teams also perform a freestyle event where they put the car through an additional task of their choosing. The winning team gets ˆ10,000, with smaller prizes for second and third place. The competition also gives the students the opportunity to showcase their skills in front of a potential employer. Read more at Green Car Congress. Rolls-Royce will provide the Liquefied Natural Gas (LNG) propulsion for an NSK cargo ship carrying fish food. The ship will deliver 2,700 metric tons of fish food to fish farms along the Norwegian coast.