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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Audi Canada surprises out-of-warranty owners in a good way

One of the worst parts about going to a dealership is sitting around waiting for the courtesy shuttle to show up and transport a group of strangers to their places of work or homes. Well, Audi of Canada found a nice way to surprise customers who brought their out-of-warranty vehicles in for a scheduled Health Check by replacing dealer's normal shuttle with a 2014 Audi R8 V10.
The R8, painted to resemble a safety car or police car, gave the customers a ride home - even stopping at a coffee shop along the way. Needless to say, the stunt got plenty of attention from passers-by and was quite a hit with the Audi customers, too. Scroll down to watch video of the customers getting the ride of a lifetime, which we're sure left some of the in-warranty customers at least a little jealous as they drove off in dealer loaner cars.

Audi spotted running R8 E-Tron at the 'Ring

An electric version of the original Audi R8 may never have come to fruition – at least not in a form you could actually buy. But with the introduction of the all-new, second-generation model, Audi is getting serious about the prospect of producing the R8 E-Tron. And if you don't believe it, just look at these latest spy shots. Spotted testing at no less punishing a location than the Nurburgring is the upcoming new 2016 Audi R8 E-Tron. It looks just like the one we saw in Geneva earlier this year, painted in that same shade of electric blue, which we think suits the car rather well. It even has that orange strip of lighting around the side intakes, which drives the point of its electrification home in a rather stylish way, too. This prototype is wearing different wheels, and looks like it has some testing equipment mounted inside. Otherwise, this is pretty much what we can expect to see when Audi begins selling its electric supercar. We're sure there are more than a few eagerly awaiting customers who want to get their hands on an EV different from the Teslas or Nissan Leafs every other tree-hugger in the neighborhood has plugged in to their garages. To that end, expect the order books to open sometime later this year or maybe early into the next. Then the dream of an electric coupe with 456 horsepower and 679 pound-feet of torque, good for a 0-60 time in the three-second range and capable of tackling the Nordschleife, will finally become a reality. In the meantime, you can check out a piece of the action in the image gallery above. Related Video: Featured Gallery 2016 Audi R8 E-Tron: Spy Shots View 9 Photos Image Credit: CarPix Green Spy Photos Audi Coupe Electric Performance