2008 Audi A4 Quattro S-line 4-door 2.0l on 2040-cars

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Choose your own adventure in Audi's next Super Bowl commercial

Audi has a 60-second spot planned for this year's Super Bowl to promote its S6 sedan, but exactly which spot will air is being put in the hands of Internet users. The ad follows a high schooler as he "embarks on one of the most pivotal moments of his adolescence: prom night." The spot is fixed up to the pivotal moment when he steals a kiss from the prom queen. From that moment, there are three possible endings.
Today, up until 11:59 pm, Audi is running three different versions on its YouTube channel and you can vote on which ending you'd like to see during The Big Game. The winning spot will run on YouTube before the game and then run in the first ad break after kickoff during the Super Bowl. Coca-Cola is running a similar interactive campaign, although its potential endings will involve cowboys, showgirls and a post-Apocalyptic badass, none of which we expect to make it into Audi's prom night spot. Scroll below to view all three alternate ending videos and cast your vote.

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

2016 Audi RS7 Performance is an LA beauty in blue

The whole point of the new 2016 Audi RS7 Performance is directly in its name, and the Four Rings now claims 605 horsepower from its 4.0-liter twin turbo V8. For those keeping track of big-brother bragging rights, Audi claims 560 hp from the standard RS7. Plus, the engine's torque can jump from 516 pound-feet to 553 lb-ft during the temporary overboost function. An eight-speed automatic gearbox still sends power to the front and rear through the Quattro all-wheel drive system. The results of all these upgrades are a sprint to 60 miles per hour in 3.6 seconds and a top speed of 190 mph. The RS7 Performance is about more than just power; Audi also fits carbon ceramic brakes and an RS Sport Suspension with Dynamic Ride Control. The exterior also sees some minor tweaks that include a restyled rear diffuser, new 21-inch wheels, black tailpipes, and a gloss black grille. RS sport seats come standard inside. The RS7 Performance arrives at Audi dealers in December and prices start at $129,925 (after $925 for destination). Get a good look at this very quick, fastback sedan in the gallery above. Related Video: Plus performance: the new Audi RS 6 Avant performance and RS 7 Sportback performance 4.0 TFSI now with 445 kW (605 hp) and up to 750 Nm (553.2 lb-ft) Like a supercar: from 0 to 100 km/h (62.1 mph) in 3.7 seconds New model designation hones brand's sporty profile Even more performance coupled with outstanding efficiency – that is what is behind the new "performance" model designation at Audi. The Audi RS 6 Avant performance* and Audi RS 7 Sportback performance* further hone the brand's sporty profile. Their 4.0 TFSI engine with 445 kW (605 hp) and up to 750 Nm (553.2 lb ft) of torque push acceleration (3.7 seconds) nearly to levels usually reserved for supercars. Fuel consumption remains unchanged at 9.6 and 9.5 liters per 100 kilometers (24.5 and 24.8 US mpg), respectively, corresponding to 223 and 221 g CO2 per km (358.9 and 355.7 g/mi). These are best-in-segment figures. The new Audi RS 6 Avant performance and the new Audi RS 7 Sportback performance offer more power output than ever before. The 4.0 TFSI now produces 445 kW (605 hp) and maximum torque of 700 Nm (516.3 lb-ft). A particular highlight of the engine is an overboost function allowing the driver to temporarily draw on up to 750 Nm (553.2 lb-ft).