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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

2014 Audi R8 officially on sale, starting at $114,900*

After skipping the 2013 model year, the Audi R8 is back for 2014 with a new look, added performance and a slightly higher starting price. In V8 coupe form, the 2014 R8 starts at $114,900 (*not including $1,250 for destination and a $3,000 gas-guzzler tax), but looking at that price, which has risen just $5,900 since the performance coupe first debuted in the US for 2008, inflation doesn't seem to have hit the R8 as hard as some other sports coupes - like, say, the Nissan GT-R.
Opting for the S tronic automatic gearbox will cost $9,100 for all models, while R8 V8 and R8 V10 models still offer the drop-top Spyder model for an extra $13,500. Not available in Spyder form, is the all-new 550-horsepower R8 V10 Plus, which starts at $170,545. Scroll down for the full pricing breakdown of the 2014 R8, which went on sale yesterday.

Does faster charging make you want an Audi Q7 PHEV?

Don't let the image of a heavy diesel-powered plug-in hybrid SUV fool you. The Audi Q7 E-Tron will be a quick thing when it goes on sale in Europe this summer. And the SUV will be able to be recharged at a pretty good clip as well, says Automotive News Europe. A full charge of the Q7 E-Tron can provide a range of as much as 35 miles in all-electric mode, using lenient European specifications. One of the model's bells and whistles will be battery-recharging technology that allows the SUV to be recharged at up to 7.2 kilowatts. That means that the battery can be fully recharged in about two and a half hours. Not exactly Tesla Supercharger territory, but not bad. How much a faster recharging option impacts demand for a plug-in vehicle is open to interpretation. For instance, an Idaho National Laboratory study released late last year estimated that about 85 percent of the recharging activity for the Chevrolet Volt extended-range plug-in and Nissan Leaf EV happened at home, implying that how long it takes your plug-in to fill up may not be a huge factor. So, how much would this option of faster recharging sway your decision in buying a plug-in hybrid? The Q7 E-Tron's V6 diesel engine and electric motor, which operate in a parallel hybrid setup, combine to deliver 373 horsepower and 516 pound-feet of torque. That combination can propel the SUV from 0 to 60 miles per hour in about six seconds. Of course, test that out a few times, and your all-electric range is likely to drop a bit. Audi is expanding its batch of E-Tron plug-in vehicles to better compete with German brethren BMW and Mercedes-Benz. Audi's first E-Tron, the A3, sold almost 12,000 units in Europe last year, about the same as BMW's all-electric and range-extender variants of the i3 in Europe combined, Automotive News says, citing JATO Dynamics. Audi will debut its Q5 E-Tron later this year and the A8 E-Tron in 2017. The Q7 E-Tron will be priced at about $88,000 in Europe. As for US sales of that model, questions remain about whether the SUV will have a diesel or gas-powered engine paired with the electric motor, but Americans should start getting access to it in either 2017 or 2018. Check out our Quick Spin here. Featured Gallery Audi Q7 E-Tron 3.0 TDI Quattro View 40 Photos News Source: Automotive News Europe-sub.req.Image Credit: Copyright 2016 Sebastian Blanco/AOL Green Audi Diesel Vehicles Hybrid PHEV e-tron