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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

2017 Audi RS5 DTM racer is a smorgasbord of carbon-fiber wings

Along with the reveal of the new RS5 coupe, Audi took the wraps off its corresponding DTM racer here at the Geneva Motor Show. This concurrent debut strategy is completely by design. "For the first time, we developed a new DTM car in parallel with the production model. This underlines once again how closely motorsport and production work together at Audi," said head of Audi Motorsport Dieter Gass. As much as Audi would like you to believe its DTM racer shares a lot in common with its production RS5 ... well, it doesn't. Gone is the new biturbo V6, and in its place is a 4.0-liter V8. It's not a Quattro – all DTM racers are rear-wheel drive – and the chassis is a carbon-fiber monocoque. And, of course, there is an extremely complex set of wings, vanes, and splitters that you'd never see on a production car. View 15 Photos Interestingly, the 2017 DTM regulations actually reduce the total amount of downforce allowed. That ought to mean slower cars, but Audi promises the opposite is true, due to sticky new tires and a 4.0-liter V8 engine tuned to deliver "more than 500 horsepower." That's more than last year, thanks to changes made to the air intake and cooling systems. Audi won the Constructor title in DTM last year with the old RS5 racer, so the pressure is on to follow that feat again in 2017. We'll find out soon enough how good the new car is – the 2017 DTM season starts on May 6 in Hockenheim. Related Video:

VW won't let emissions scandal keep it from racing

The Volkswagen Group may have its hands full dealing with the diesel emissions scandal. But that doesn't mean it will be curbing its considerable racing programs. At least not in any significant way. This according to Matthias Muller, who recently moved up from his previous position as Porsche CEO to preside over the entire group. Speaking with Autosport at the World Endurance Championship finale in Bahrain this past weekend, Muller emphasized the importance of racing to the company. "The motorsports programs are not in danger of being dropped or significantly reduced because motorsports is very important for the group and the brands," said Muller. "Basically we do not question our motorsport efforts." Of all the brands under the group's umbrella, several have prominent, top-level factory works racing programs, and others support customer racing teams. The Volkswagen brand has emerged as the dominant force in the World Rally Championship, securing both titles over the past three years. Both Porsche and Audi compete in the top tier at Le Mans and in the World Endurance Championship, trading places in the winner's circle. Audi also competes in DTM, and alongside Lamborghini, Bentley, and Porsche, and also offers GT3 and GTE racing cars to private customers. Lamborghini, Porsche, Audi, and Seat (once the leader in touring cars) all run their own spec racing series as well. Skoda continues to compete in lower-level rallying, leaving only Bugatti to draw on its prominent pre-war grand prix racing history. To hear Muller tell it, those racing programs – or at least the top-levels ones among them – aren't going away anytime soon. But there may still be some tweaks here and there, and we shouldn't expect any new programs to be launched in the near future. Porsche, for example, is anticipated to wind down its factory involvement in GT racing, after winning both the drivers' and manufacturers' titles in the WEC GTE Pro class this year in addition to its LMP1 victories. Instead it will focus on preparing new racing versions of the 911 for client racing teams. The auto giant was also reportedly close to branching out into Formula One in partnership with Red Bull. But after negotiations were interrupted by emergence of the diesel emissions scandal, that deal fell apart. It remains unknown which brand might have been represented in the F1 engine-supply program.