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Audi: record profit as 'biggest product initiative' in its history gets underway

Audi Group CEO Markus Duesmann   Even as the Audi Group (VOW.DE), VW’s luxury division, is in the midst of a huge EV transformation it still needs to perform where it counts — the bottom line. And so it is doing just that.  On Thursday the Audi Group - which is dominated volume-wise by Audi, but also includes Bentley, Lamborghini, and Ducati - posted record revenue and operating profit in 2022. That shouldnÂ’t be a surprise given what the industry has been seeing at the highest end of the market - record performances despite macroeconomic jitters across the globe. But that it's happening as the group is noteworthy.  “We are on the verge of the biggest product initiative in our history,” Audi Group CEO Markus Duesmann said at a news conference earlier on Thursday. “By 2025, we will have launched around 20 new models, more than 10 of which will be all-electric. We have set the course to go 100% electric. By 2027, we seek to offer an all-electric vehicle in each core segment.”   This is all part of Audi GroupÂ’s Vorsprung 2030 plan, which seeks to have all of the groupÂ’s new models be electric by 2026 — and to end traditional gas-powered engine production by 2033. To that end, the group saw EV deliveries jump 44% (in 2022) compared to 2021 to over 118,000 vehicles, with the share of EVs rising to 7.2% from 4.8% in the prior year. Audi is also launching its first EV using the PPE (premium platform electric), which was developed together with Porsche. That EV, the Audi Q6 e-tron, will be unveiled later this year. (Past Audi EVs shared corporate parent VWÂ’s electric platform.) “With the Audi Q6 e-tron, e-mobility is coming from Ingolstadt (Audi HQ) for the first time,” Duesmann said in a statement. “To this end, weÂ’re also building a dedicated battery assembly facility on site. This will enable us to retain important know-how here in Germany and train our employees in future fields.” AudiÂ’s German rivals of course are also leaning in hard on their EV transformations. That makes it all the more important that Audi get its EV strategy right—and launched in a timely manner.

2014 Audi R8 GT zooming toward Le Mans reveal

According to a report from Autocar in the UK, the Audi R8 is set to get something of a swan song for its own going-away party in the form of an updated GT model for the 2014 model year. If Autocar is right, this even higher-performance Audi R8 will debut at the upcoming 24 Hours of Le Mans race in France.
The 2014 Audi R8 GT Plus will reportedly get a tuned version of the much-loved 5.2-liter V10 engine that Audi has used to good effect in past R8 models. A six-speed manual or seven-speed dual-clutch automatic would send power to the rear wheels, enabling a 3.4-second 0-62 mile per hour run and a top speed of 199 mph.
Judging from spy shots that we've already seen (reprised above), the new GT Plus will be fitted with an aggressive body kit that includes a massive rear wing, a more prominent front splitter and enlarged side blade ducts. A Spyder version of the GT Plus may be on tap for 2015. Pricing, obviously, is unknown, as is any potential launch date. In other words... stay tuned.

Audi prices S8 Plus at $115k, RS7 Performance at $129k

Audi is introducing two new performance sedans at the LA Auto Show later this month. Both pack the same 4.0-liter twin-turbo V8, producing 605 horsepower and 516 pound-feet of torque (553 on overboost). The more conventional of the two is the 2016 Audi S8 Plus, which is based on the A8 and emerges as its new performance flagship. 0-60 is quoted at 3.7 seconds, with top speed electronically limited to 155 miles per hour. For all that muscle and luxury, Audi will charge $115,825 (including $925 for destination). Compared to the Mercedes-AMG S63, the new Audi offers more power (but less torque) and quicker acceleration for a much lower price. The Jaguar XJR charges about the same but gives back less muscle and performance. Joining it is the 2016 Audi RS7 Performance fastback. It packs that same engine and eight-speed automatic transmission with Quattro all-wheel drive. But in the Sportback, 0-60 is quoted at 3.6 seconds, and the top speed is derestricted to 190 mph. For the RS7 Performance, Audi will charge $129,925. That makes it more potent and just as quick, but significantly less expensive than the Porsche Panamera Turbo S. Both feature other upgrades to the wheels, aero, and interior, and come with carbon-ceramic brakes to keep all that momentum in check. They'll both reach showrooms next month. But while the RS7 will still be offered in the existing 560-hp spec for $108,900, the S8 Plus has already replaced the existing model on the Audi of America website. Audi of America announces pricing for S8 plus and RS 7 performance November 11, 2015 | HERNDON, Virginia - 4.0-liter twin-turbo TFSI engine produces 605 hp, maximum 553 lb-ft of torque - Sportier interior and exterior design elements enhance performance-oriented appearance - Both S8 plus and RS 7 performance to go on sale December 2015 Audi today is announcing pricing for the 2016 S8 plus and RS 7 performance models. With more powerful engines and enhanced design elements, the S8 plus and RS 7 performance offer elevated performance and sportiness, further reinforcing the brand's position in the premium sport sedan segment. S8 plus Enhanced for maximum performance and driving enjoyment, the 2016 Audi S8 plus is the latest variant of the A8 flagship sedan to enter the Audi lineup. Featuring a 4.0 TFSI engine with an eight-speed Tiptronic® transmission, the S8 plus produces an impressive 516 lb-ft of torque and 605 hp – an increase of 85 horsepower compared to the outgoing S8.