4dr Sdn on 2040-cars

Auto blog

Audi releases quartet of A3 commercials, likely headed for Super Bowl

With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up.
A3forums found four ads for the new A3, all of which are currently unlisted on YouTube, that play on the idea of young drivers saving themselves for the right luxury car. The spots are amusing, although we'll admit that we've seen better from Audi. Each spot plays like a clip from a documentary, with owners of cars from BMW, Mercedes-Benz and Lexus talking about their regrets when it came to buying a luxury car, rather than waiting for the A3.
We've got all four videos below, so take a look now, as we're betting they'll be pulled before too long.

2018 Audi RS5 First Drive | Boosted for your enjoyment

Spoiler alert: if you dig snorty, long-winded, naturally breathing V8s, you'll have to add the 2018 Audi RS5 to the long list of cars abandoning the setup. Silver lining: if you like heady acceleration, unraveling twisty roads, and gobbling endless stretches of lonely tarmac, the new RS5 offers considerable gains over its big-engined predecessor. Bigger, Lighter, Gruntier Audi's (slightly) nastier looking new coupe has gained 0.6 inches of width and wheelbase and 2.9 inches of length but lost 132 pounds of mass along the way. Even better, the smaller 2.9-liter twin-turbo V6—the same one found in the Porsche Panamera—produces the same 450 horsepower as before, but gains a thumping 125 lb-ft of torque over the old V8, bringing the grand total of twist to 442 lb-ft. As with the previous RS5 you can't get a manual, but this time Audi swaps their signature dual-clutch transmission with an 8-speed torque converter unit from ZF. The reasoning is sound: the DSG 'box couldn't handle the engine's output, which produces more torque than the R8's mighty V10 – #bigtwistproblems. The RS5's weight loss stems from strategic use of aluminum and the loss of the stonking V8 (ditching it for the twin-turbo V6 saved 68 pounds alone). Weight distribution is, of course, also aided by the lighter front end, and the rear trapezoidal suspension setup has been supplanted with a five-link arrangement for smoother ride and sharper handling. Interior space also benefits from the larger footprint, with rear seat legroom benefiting most from the roomier dimensions. Behind the Wheel The roads from Toulouse, France to the tiny principality of Andorra offer contrasting extremes, from arrow-straight superslab to ultra-technical twisties – an excellent test of the RS5's performance repertoire. The updated cabin presents Audi's typically understated style, with available honeycomb top-stitched leather seats that are supportive but not so tight as to be constricting. HVAC slats form a continuous extension across the dashboard (a la Q7), and the steering wheel and shifter can be trimmed in either perforated leather or Alcantara. The first thing you'll notice in the RS5 are the low frequency sounds, which round out the otherwise muted engine noises.

The 2017 Audi R8 Spyder starts at $176,350

Audi just revealed pricing info for the R8 Spyder, which will start at $176,350, about a year after revealing pricing information for the coupe ( which starts at $164,150 in base form; the Plus starts at $191,150). In case you haven't had your coffee yet, like-equipped base cars will span a $12,000 gulf. But the 2017 R8 Spyder costs about the same as the outgoing R8 Spyder V10 equipped with an automatic (which was at the time a very expensive option), so consider that minimal price inflation. The more interesting comparison is with its platform-mate, the Lamborghini Huracan. A drop-top version of the Italian supercar starts at $267,545 in similar AWD trim with a 5.2-liter V10. Now, it is true that the Huracan Spyder makes 602 horsepower, a 62 horsepower advantage over the standard R8 Spyder with the same engine (540 hp if you are bad at math). The Lambo also a tenth faster to 60 mph than the R8 Spyder, at 3.4 seconds. (The '17 R8 Spyder is itself a tenth quicker than its predecessor, so there's that.) But, the R8 V10 Plus makes 610 hp. We're waiting to hear back form Audi on pricing for that Spyder model. In the coupe, it's a $27,000 increase over the base R8 V10. That logic would peg an R8 Spyder V10 Plus at around $203,000, or $64k less than the Huracan. In either case, you're paying a lot for Lamborghini's unique styling and tuning, although it's hard to put a price on the specialness of driving a Lamborghini. The Huracan Spyder never for a moment lets you forget you're in something fast and Italian. That being said, both are legitimate supercars. The R8 Spyder was developed alongside its Italian cousin, and features an appropriately large amount of aluminum and carbon fiber materials in its construction. Of course, like its coupe counterpart, there's no manual available for the new R8 Spyder. That died with the previous generation. The good news, for fans of open-air driving, is that the roof mechanism only adds 97 lbs to the weight of the car, and Audi kept the electrohydraulics that actuate it as low as possible. If it's anything like the Coupe to drive, and you can be sure since it's an Audi there won't be much trade-off for the open roof, it'll have a dual personality that will accommodate both daily driving and occasional track use. Sounds like a deal, huh? Related Video: Audi Convertible Luxury Performance Supercars r8 spyder r8 huracan