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2015 Audi S3 Sedan

For the last few years, Audi has been publicly toying with building a successor to its Ur-Quattro, a model still glowing in a gritty patina of motorsports glory decades after it left the scene. If anything, the rally car's halo has burned brighter as Audi has matured into a world luxury superpower. Since 2010, the German automaker has shown two different concept cars that attempted to re-bottle the legend's lightning, and it's still trying to figure out whether to market a production model. Despite that conundrum (and not to take anything away from the seminal Ur-Quattro), it's easy to argue that there are two other cars much more important to Audi's rise from its '80s ashes: the original TT and the B5-generation A4 and its high-performance variants.
The TT thrust Audi into the vanguard of automotive styling while firmly establishing the Volkswagen Group as masters of platform development (the same basic architecture and powertrain guts were employed in a dizzying array of models, from the Golf, Jetta and New Beetle to a number of Škoda products). This unprecedented, flexible building-block approach to new model development has since become the standard of the industry.
In the case of its B5 cars, the A4, S4 and RS4 put Audi back on the radar of rival German automakers, and more importantly, they grew the Four Rings' sales by leaps and bounds while reminding the world that all-wheel drive needn't only benefit hardcore performance cars and utility vehicles. Fast-forward to today, and the A4 has established itself as the bedrock of Audi's lineup, but it's also grown over its four generations to become substantially larger, heavier and costlier than the model that debuted back in 1996 America. That's created a vacuum at the bottom of the range that the company has inadequately addressed - until now.

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

Audi will show all-electric 'sporty SUV' in Frankfurt

Audi is launching a fully electric crossover in 2018, and the brand is finally giving the world a look at what to expect with the E-Tron Quattro concept at the 2015 Frankfurt Motor Show. Previewed ahead of the event in these five sketches, the vehicle packs a heap of cutting-edge tech, including beautiful matrix laser OLED headlights, to be as efficient as possible. Audi maintains that it offers a range of over 311 miles, too. For such a green model, the design is surprisingly aggressive with a upright grille in front and angular panels elsewhere. The rear sketch shows the design tapering at the back to improve aerodynamics, though. Active aero parts at the front, sides, and rear further let the E-Tron Quattro concept slice through the air. When combined with a flat underbody, the drag coefficient is claimed to be a segment-best 0.25 cd. Audi also asserts the length is between a Q5 and Q7, which lends credence to speculation that the production version might be called the Q6. Underneath the muscular design is Audi's MLB 2 platform from the latest Q7. Three electric motors provide the all-wheel drive propulsion: one at the front and two on the rear axle. Located underneath the passenger compartment is a lithium-ion battery that uses cells from LG Chem and Samsung SDI. The interior seats four, and the driver is nestled into a wrap-around cockpit with a high center console. The front displays use OLEDs with gesture controls, and the rear passengers also get their own infotainment systems. Related Video: Outlook on series production – the Audi e-tron quattro concept at the IAA 2015 • The latest battery technology and top aerodynamics ensure a range of more than 500 kilometers (310 miles) • Sporty SUV with all-electric drive in series production from 2018 Ingolstadt/Frankfurt am Main, August 19, 2015 – Electric driving at Audi is a pleasure, not a compromise. The brand is demonstrating this with the Audi e-tron quattro concept at the International Motor Show (IAA) 2015 in Frankfurt. The sporty SUV provides an outlook on the brand 's first large-series electric car. The Audi e-tron quattro concept is designed from the ground up as an electric car and proves to be pioneering in its segment at the very first glance. It follows the Audi "Aerosthetics" concept, combining technical measures for reducing aerodynamic drag with creative design solutions. Movable aerodynamic elements at the front, on the sides and at the rear improve the air flow around the car.