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Will Audi's e-tron SUV's range match the Tesla Model X?

Tesla may soon get some competition from across the Pond when it comes to battery-electric SUV supremacy. Volkswagen's Audi division is preparing an SUV sized between its Q5 and Q7. And the company is suggesting that the model's single-charge range may challenge that of the Model X. Audi's battery-electric SUV, which was first shown off in a concept version at the Frankfort Auto Show in 2015, may start sales as soon as next year. More importantly, the model could have a single-charge range of more than 300 miles, UK's Autocar says, citing an interview with Audi executive Dietmar Voggenreiter. Granted, that estimate is likely for Europe's more generous NEDC cycle, which would put the range at closer to 250 miles by US Environmental Protection Agency (EPA) standards. Still, 250 miles would beat the 200-mile range of the base-model Tesla Model X and would be in spitting distance of the 100D model's 295 miles. What that means for US customers - price, on-sale date, and range - is unclear. Audi spokesperson Amelia Fine-Morrison, in an e-mail to Autoblog, said it was "too soon to confirm the details," and that the automaker would disclose more information closer to the official launch date. Still, Audi has said it looks to have as much of 25 percent of its global offerings be electrified by 2025, so this will likely be a big step towards that goal. Then there's the question of how big the domestic market will be (not to mention how much the Audi SUV EV will cost). During the three months ended Dec. 31, 2016, Tesla delivered a quarterly-record 9,500 Model X vehicles, so there will obviously be high-end demand for an electric SUV from an established brand like Audi. Related Video:

Mercedes chief invites Audi, BMW to compete in F1

Mercedes-Benz didn't just win the Formula One World Championship in 2014 – it positively dominated it. The team won all but three of the grands prix this season, scoring a one-two finish at more than half of them and landing at least one car on the podium at every race without exception. It goes without saying, then, that the German automaker thrives on competition, but now it's welcoming even more. Speaking with Germany's Sport Bild at its homecoming celebration in Stuttgart, Daimler chief Dieter Zetsche welcomed Mercedes' biggest rivals Audi and BMW to join it on the F1 grid. Noting that the three German brands share some 80 percent of the market for luxury automobiles, Zetsche said that F1 would make a natural arena of competition for Mercedes, Audi and BMW to fight for top bragging rights. The three currently compete against each other in front of home audiences in the DTM touring car series – effectively Germany's equivalent to NASCAR – but of the ten races held this year, the majority were in Germany itself, and all of them took place in Europe. BMW last competed in F1 when it bought the Sauber team in 2006, but withdrew from the series in 2009. Despite its progenitor Auto Union having fielded the famous Silver Arrows in pre-war grand prix racing, Audi has never been a player in modern F1 racing, though recent rumors have linked it to a potential foray – spurred by the arrival of sister-company Porsche on its home turf at Le Mans, the departure of several of its key endurance drivers and the hiring of former Scuderia Ferrari chief Stefano Domenicali. Porsche had similarly considered an F1 program before getting the go-ahead to compete with Audi at Le Mans. As for the prospect of Mercedes competing in other international racing series, Zetsche added that year-long preparations for 24 hours of racing at Le Mans didn't present a good cost-benefit ratio in his estimation, but that Formula E (where Audi currently supports a quasi-works entry) would be worth a closer look.

Hyundai tops VW and Buick in China, survey says

You may be aware of the long-time competition in China between Volkswagen and Buick, but another brand apparently should be in that conversation too: Hyundai. In a recently published annual consumer survey, the Korean company actually took the top spot to beat out its German and American rivals in second and third, respectively. The results were part of the China Brand Power Index that interviewed 11,500 people around the nation and was paid for by the country's Ministry of Industry and Information Technology. While Hyundai proved popular with voters, its sales haven't necessarily shown that yet. According to Bloomberg, the brand had falling numbers in China for the first quarter of the year. Even Ford outsold the South Korean automaker in the same period, despite scoring lower on the survey. Meanwhile, Audi ranked as the populace's favorite luxury brand, which is hardly a surprise given the Four Rings' strong sales in China. In January alone the automaker saw a 15-percent boost in volume there. Parent company VW's strong performance was somewhat more surprising, though. State media severely criticized the German automaker in March, and customers protested last year for the allegedly poor handling of a recall.