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Enterprise adds Aston Martin DB9, Rapide S to rental fleet

It'll cost you at least $100k to put your name on the title of a new Aston Martin, but if you just want one for the day Enterprise will soon be able to hook you up. The car rental company just announced a deal with the British automaker to bring its grand touring to locations across the US as part of its Exotic Car Collection. Enterprise will place the DB9 and Rapide S initially in select markets, including Atlanta, Houston, Dallas, San Francisco, SoCal, Miami, Naples, Orlando, Phoenix, Scottsdale and Las Vegas. So if you're anywhere above the Mason-Dixon line, you'll have to sit tight. While Enterprise has locations in Boston, Indianapolis, Seattle, Toronto, and DC (not to mention Nashville and Austin), those fleets aren't getting their Astons just yet. Enterprise can also hook you up with a variety of other exotic machinery, including an Audi R8, BMW i8, Bentley Continental GT, Chevy Corvette, Ferrari California, Jaguar F-Type, Maserati GranTurismo or Porsche 911. Prices vary, but they're not cheap. Related Video: Enterprise Rent-A-Car, Aston Martin Agreement Offers Exotic Car Collection Renters New High-End Vehicles ST. LOUIS, April 4, 2016 /PRNewswire/ -- Ever dreamed of getting behind the wheel of an Aston Martin DB9 or Rapide S? Starting today, Enterprise Rent-A-Car can make that dream come true. The brand has announced an agreement with Aston Martin that brings the DB9 and Rapide S sports cars to the Exotic Car Collection by Enterprise, in select locations throughout the U.S. Through the agreement, Enterprise Holdings, the world's largest car rental company and which owns the Enterprise Rent-A-Car brand, will carry the largest fleet of Aston Martin vehicles available for rent compared to any other car rental company. The Exotic Car Collection was founded in 2006 to meet customer demand for luxury vehicle rentals. Today, there are more than 30 locations in cities throughout the country, and expansion into new markets throughout North America continues at a rapid pace. "We pride ourselves on providing high-end renters with access to some of the most sought-after vehicles on the planet, and our consistent growth continues to reinforce strong demand for these luxury rentals," said Brice Adamson, senior vice president, Enterprise Holdings. "This agreement with Aston Martin is a terrific addition to our Collection.

Supercar parade entering highway is mesmerizing

In what must have looked and sounded to motorists on the M6 like an invasion of The Swarm, a parade of 50 enthusiast gems leaving a charity event were caught shooting down the on-ramp and merging into traffic. There were plenty of Porsches joining the 959 and Ducktail above, Aston Martins going back to the badboy V8 of the last millennium, a Ferrari Testarossa, a TVR and numerous other Easter eggs.
There were not, however, plenty of turn signals, with someone counting just five among the fifty engaging in proper use of the blinker. One reason put forth for that is the same reason we're posting this video, which is from last Summer, below: "because supercar." Enjoy.

World's Fastest Gamer prize: Racing Aston Martins around the world IRL

LONDON — Two-time Indianapolis 500 winner Juan Pablo Montoya is to lead the judging panel for season two of World's Fastest Gamer, a competition aiming to take a virtual racer to the real track for a season with an Aston Martin sports car team. Season one winner Rudy Van Buren, previously a sales manager in the Netherlands, won a year as simulator driver with the McLaren Formula One team. Competition founder Darren Cox said the message coming through from the esports world was that gamers wanted more. "These gamers at the end of the day want to go racing," he said on Wednesday. "So we thought, let's not go against what everyone wants, let's push it and have the real racing as the prize." Cox has plenty of experience of that, having created the GT Academy program that took 23 people from gaming to racetrack with Nissan: "The big prize for the gamers in GT Academy was one race ... this time we're saying we're confident we'll find someone who's good enough and who will do a full season in Aston Martins at the biggest tracks in the world." The winner from 10 finalists — eight of them champions from top motor racing esports series and two separate qualifiers — will become a professional racing driver with Swiss-based R Motorsport, who work closely with Aston Martin. Van Buren will also be racing a full season as teammate to the winner. Cox said the prize of a full season was worth more than $1 million. The circuits will include Monza, Le Castellet, Brands Hatch, Nurburgring, as well as 24-Hour endurance races at Spa-Francorchamps and Daytona. Montoya, who won seven Formula One grands prix with Williams and McLaren, is also a keen online racer and still practices on simulators. Cox said he had started talking to the outspoken Colombian about gaming when they met at Daytona a year ago and he was "fully up for it." "I know the skills between real and virtual are completely transferable, so my job on WFG is to make sure these gamers are hungry and perform under the pressure I intend to put them under," Montoya said.