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Has Aston Martin abandoned plans for a Lagonda SUV?

Aston Martin may possibly (hopefully?) axe plans for a Lagonda-badged SUV, according to a new report from the blokes at Piston Heads. If this is true, it'd serve as proof that the auto gods are good, and want us to be happy. The report is based on statements made by Director of Design Marek Reichman. "We still have plans for the brand. There might be some surprises in the marque's re-establishment into the market place, but as a very unique coachbuilt experience. And that's probably what's most befitting of the brand," Reichman told PH when asked about the Lagonda SUV, which debuted way back in 2009. "That was a different time [when the Lagonda debuted]," Reichman continued. "It was [Dr. Ulrich Bez's] time. And now we're in a very, very different time, with a different plan and with a different projection of what that brand should become." Considering the spy shots we've already seen (inset), PH's conclusion that the Lagonda brand would be reborn as an ultra-exclusive sedan doesn't seem far off. As for the rumors that AM would look to Mercedes-Benz for its SUV architecture, well, it's not looking so good any more. What do you think? Should Aston Martin launch a sedan above the Rapide? What would you expect in terms of price and performance? Let us know in Comments.

Aston Martin values electric propulsion over downsizing

Not even small-volume manufacturers are being exempt from the automotive industry's pursuit of higher efficiency and lower emissions. At present, that means either electric propulsion (whether in part or in whole) or downsizing conventional engines, and for Aston Martin, the future apparently lines in the former. "I see in our future obviously V12s, V8s and probably battery-electric cars," Aston's CEO Palmer revealed to Autocar. "As time evolves, there's probably an inevitability to hybridisation, simply because, car by car, you can only downsize so much. I'd rather put a hybrid in there than an in-line four-cylinder." So just how does the company envision implementing electric or hybrid propulsion? "Imagine something like a 4x4, 1,000-bhp silent Rapide. I think 'Power, Beauty, Soul' doesn't say it has to be a gasoline engine. It just needs to be really powerful, really beautiful and set your heart on fire," Palmer explained. "I'd argue that 1,000 bhp on the ground would probably do that for you. So that's the route we could go." The British automaker demonstrated the DBX concept with an all-wheel-drive electric powertrain at the Geneva Motor Show a few months ago, and is currently in the process of revitalizing and expanding its current product range. Of course Aston isn't the only high-end niche automaker faced with the decision to either downsize or add hybrid propulsion. Ferrari is taking both approaches, using smaller turbocharged engines in its V8 models and moving towards hybrids with its V12s. Porsche offers an array of plug-in hybrids and is in the process of downsizing and turbocharging its naturally aspirated engines. Pagani switched from a big V12 in the Zonda to a smaller turbo V8 in the Huayra. Bugatti is expected to use electric turbochargers in its Veyron successor. And Lamborghini was recently reported to be considering a turbo five for the Huracan.

Aston Martin is ready with your submarine, Mr. Bond

Aston Martin and Triton Submarines have teamed to build probably the world's most stylish and luxurious way to dive beneath the waves. Called Project Neptune, this two-passenger mini submarine looks like something designed and developed by Q Branch for James Bond. Though to be fair, the evildoers at Spectre might also appreciate a submersible that works a little Aston flair into its design. First announced last September, the Project Neptune submarine has now been revealed in its final production format. Looking equal parts speedboat and lunar rover, the design is dominated by a clear bubble pressure hull that permits an expansive view of the watery world around you. There is seating for three, with room for a pilot and two passengers. The pilot seat is in the middle, positioned slightly behind the two front passenger seats. Capable of diving to depths of 500 meters, the submarine has a top speed of 5 knots — or not quite 6 miles per hour, for all you non-nautical types. While that's not exactly DB11 territory, Florida-based Triton says the the Project Neptune sub has roughly four times the acceleration of the company's flagship model, the 3300/3 submersible. Triton builds a wide range of subs, ranging from pure utilitarian models that can dive to the deepest depths of the ocean floor, to posh creations that cater to super-wealthy clientele with a spirit of adventure. It goes without saying which customer base Project Neptune is meant to entice. If there is any doubt, simply peek inside. Forget any images you might have had of vinyl seats and a maze of pipes and knobs peppering the cabin. The seats are leather-trimmed with Aston Martin logos on the backrests, while the rest of the interior is finished in lightweight carbon fiber. "The interior is quintessentially Aston Martin," says John Ramsay, chief technical officer at Triton Submarines. "The prototypes look incredible, being simultaneously functional and beautiful." Because you don't want to have the exact same mini-sub as your neighbors — perish the thought — there will be three Designer Specifications available. These have been created by the British automaker's own design team, while further customization can be handled by Aston's bespoke service, fittingly called Q by Aston Martin. With the least expensive Aston Martin costing about $150,000, how much will it take to pair your 2019 Vantage with your own Aston mini-sub?