2014 Aston Martin Vantage S Centenary Edition #13 Of 100 on 2040-cars

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Weekly Recap: Aston Martin to add another sports car, new Lagonda sedan, EVs

Aston Martin will revamp and expand its lineup as part of a five-year plan laid out by the company's new executives. If it succeeds, the strategy will position Aston for growth as an independent automaker with a more stable future in its second century. Aston will replace all of the cars in its current lineup and add a fourth sports car to its stable. It currently has three: the DB9, Vanquish and Vantage. The unnamed sports car will be joined by a production version of the DBX concept – an all-wheel-drive electric car that treads near crossover territory – that was revealed at the Geneva Motor Show. Aston's electric strategy also includes a potential electric-powered Rapide. Eventually, Aston plans to build a new four-door Lagonda. Though Aston will diversify its portfolio and the range could expand to seven vehicles, it will limit production to around 7,000 units annually, said Aston Martin marketing and communications director Simon Sproule, who described the company's strategy in an interview with Autoblog. CEO Andy Palmer, who joined Aston last year from Infiniti, has also spoken recently about remaking the company for the future. EVs are a major part of Aston's future, Sproule stressed, because they allow the automaker to "balance" its portfolio. Aston is studying the feasibility of an electric Rapide and is working with an undisclosed engineering firm. It's likely to use a plug-in setup and would cost $200,000 to $250,000 or more. It could use either a rear-wheel or all-wheel-drive configuration. View 14 Photos "It's a study, but we're serious about it," Sproule said. He added for emphasis: "If not this, there will be an electric Aston Martin in the future." Aston has taken note of what Tesla has done with the brisk-driving Model S and decided that's the dynamic it wants for some of its own cars. Even though EVs don't emit the same sonorous note as a V12 – they're better than the alternative, Sproule said. "The sound of silence is much more preferable than the sound of a four-cylinder whining away under the hood of an Aston Martin," he said. Speaking of V12s, they're not going away. Aston will continue to make its own V12 engine, but will source its V8 from Mercedes-AMG (whose parent, Daimler, owns a small stake in Aston). While the V12 is sure to please the faithful, Aston admits EVs and the crossover-like DBX will rankle many. Sproule argues those are the moves that will keep Aston relevant.

James Bond Aston Martin Lego kit coming soon from Denmark with love

It's a good time to be a Lego fan and a car enthusiast. We've got little Speed Champions models of Le Mans race cars and classic sports cars, and intricate big models ranging from the VW Beetle to the Bugatti Chiron. The streak continues soon with a new kit announced by Aston Martin's Twitter page. Apparently Lego will be making a kit based on a car from one of the James Bond films. It's been 'driving' us wild with excitement and now we're nearly ready to reveal this powerful creation! #LicenceToBuild pic.twitter.com/KYHiHxlcR0 — Aston Martin (@astonmartin) July 3, 2018 The thing is, the cover art doesn't actually show what car will be used. There are quite a few Astons to pick from, too. You've got the most recent one, the DB10 from "Spectre." Then of course the DBS from " Casino Royale" and " Quantum of Solace." Oh, and how could anyone forget the missile-launching, active-camouflaging Vanquish from "Die Another Day"? View 61 Photos If we're being honest, though, there's only one Aston Martin that is truly exemplary of Bond, and that's the DB5 from "Goldfinger." It's timelessly cool, has all the gadgets, and keeps reappearing in more recent Bond films. As such, there would be no better place to start for a Lego James Bond car kit. And, since the kit will be a Creator Expert series model, we can imagine it having functioning gadgets such as the revolving license plates and the ejector seat. Man, this kit could be so cool. Hopefully we don't have to wait long to see all the details. Related Video: Image Credit: Aston Martin, RM Sotheby's Toys/Games TV/Movies Aston Martin Coupe Performance Classics Lego

Aston Martin may soon follow Ferrari with a London IPO

Aston Martin may soon be following Ferrari's lead, as Automotive News reports that people within the British automaker say it may soon consider an initial public offering. If it happens Aston Martin will likely list in London, not New York like Ferrari. While some in the industry were initially wary of Ferrari's move, the company is doing better than ever, with shares rising 62 percent since its IPO in 2015. An IPO could be a huge plus for Aston Martin. The company is looking to boost both sales and profit. Ferrari and Aston Martin sell similar vehicles at similar price points, but Ferrari has a much wider audience, even if most of those fans will never even sit inside one of its cars. That would likely be a big sticking point in estimating Aston Martin's value. It also moves half as many units as Ferrari per year. Aston Martin does have a new crossover on the horizon. Like Porsche, a crossover has the potential to more than double the automaker's sales. Even without it, fourth quarter profits in 2016 notably increased, fueled by solid sales of the new DB11. The IPO won't happen until sometime next year. The company wants to wait on a full 2017 earnings report. Related Video: News Source: Aston Martin Earnings/Financials Rumormill Aston Martin Ferrari stock