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Aston Martin makes RapidE electric car a limited edition after LeEco pulls out

Aston Martin was forced to scale back production plans for its first electric model after cash-strapped investment partner LeEco pulled out of the project, Chief Executive Andy Palmer told Reuters on Monday. The result, though, may be an even more exclusive car, aimed at customers who consider Tesla's top of the range $130,000 Model S to be a little too run of the mill. Aston Martin will build only 155 of its RapidE, about a third of the initial plan, and lean more heavily on Formula One engineering specialist Williams after the withdrawal of Chinese TV and smartphone vendor LeEco, Palmer said. The setback and Aston's response underscore the challenges and risks niche carmakers face as they scramble to address future demand for electrification from consumers and regulators. While the privately held Aston Martin brand benefits from the endorsement of fictitious spy James Bond, it lacks the backing of a large automotive parent that many rivals enjoy. "We've decided to make this car rare, which will obviously tend to push the price higher," Palmer said. "Aston Martin now plans to proceed independently, funding further development of RapidE by ourselves." Palmer agreed to be interviewed after sources told Reuters Aston Martin's partnership with LeEco had unraveled. Unveiling the alliance in February last year, LeEco and Aston pledged to launch an all-electric version of the Rapide S sedan in 2018. But the Chinese conglomerate has since slashed its electric car investments, including its U.S. startup Faraday Future's planned $1.3 billion factory in Nevada. Some Faraday suppliers, including seat maker Futuris and media provider Mill Group, have sued the company for non-payment, according to court records. Spokesmen for LeEco and Faraday did not respond to requests for comment on the end of the Aston partnership. Aston Martin declined to discuss its partner's business. $250,000 PRICE TAG Aston returned to profit in the first quarter, a decade after it was sold by Ford. Now owned by private equity groups Investindustrial and Kuwait's Investment Dar, the company is rolling out a new model each year under a taut recovery plan drawn up by Palmer, who joined from Nissan in 2014. Without LeEco's backing, the sports carmaker, based in Gaydon, Warwickshire, is pushing ahead as sole investor in the electric car, after paring down production and pushing back the launch date to 2019. The plan won board approval on June 21.

Ford's J Mays feels vindicated by Fusion reception

It's hard to think back now, but the same man overseeing the design of the 2013 Ford Fusion also presided over a rather lackluster period in Ford design, highlighted by vehicles like the Five Hundred and Freestyle. With the redesigned Fusion receiving high praise, J Mays tells Automotive News that he feels vindicated from criticisms suggesting he's not a daring enough designer.
When Mays took over as lead of design in 1997, he admits to having quite an ego ("My head would barely fit through the door some days. I've long since gotten over myself") and the workload to match. With the Blue Oval's portfolio full of premium brands like Aston Martin, Jaguar, Land Rover and Volvo at that point, along with the bread-and-butter Ford, Lincoln and Mercury models, Mays certainly had quite the challenge.
It was in the mid-2000s that Mays took over just the premium brands, and took on the new title of Chief Creative Officer. At the time, Mays endured some criticism for looking backwards to retro styling, rather than setting a new standard for American car design - criticism that Mays says he is free from with the all-new Fusion.

Aston Martin sues supplier Envisage over copyright infringement

Automakers don't make the entire cars themselves. They typically design and engineer them, outsource many of the components to outside suppliers, and put them together at assembly plants. Farming out work to those suppliers can result in some leaks in the automaker's intellectual property, but while that's typically covered in extensive legal documents, disputes can arise. And in this case, it's arisen between Aston Martin and one of its suppliers. That supplier is the Envisage Group, a British firm based in Coventry that has, among its various clients, performed design work for Aston since 2007 and supplied parts and tooling since 2011. That means it has access to certain proprietary information regarding Aston and its products, and now the automaker is claiming the supplier has taken unlawful advantage of that access and its copyrights to further its other businesses. Among its other services, Envisage operates a coachbuilding operation that handles the production of vehicles like the Eagle's customized Jaguar E-Types and the Speedback GT for David Brown Automotive. The latter, pictured here, bears more than a passing resemblance to classic Astons, and the company name itself suggests a certain affiliation as well. However both Aston Martin and David Brown Automotive insist that the lawsuit is unrelated. In correspondence with Autoblog, the latter sent the following statement: Following speculation in recent press reports that David Brown Automotive and Speedback GT are the subject of, or involved in, legal proceedings by Aston Martin Lagonda Limited against Envisage Group Limited, David Brown Automotive can confirm that it, and its products, are in no way implicated and the production of our vehicles continues unaffected by the litigation. According to the report from the Telegraph, the lawsuit filed with the UK's High Court makes specific mention of badges, wheels and headlights belonging to Aston Martin that Envisage has allegedly used in promoting its services. Featured Gallery David Brown Automotive Speedback View 18 Photos News Source: The TelegraphImage Credit: David Brown Automotive Design/Style Government/Legal Aston Martin lawsuit court david brown automotive david brown automotive speedback