Alfa Romeo Spider Veloce Convertible on 2040-cars

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Just 45% of Fiat dealers are profitable, and they're angry about it

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On average, Fiat dealers have only been selling about 17 cars a month.
We've been wondering for some time how Fiat dealers in North America have been getting along with just one model range in their showrooms up until recently. Franchisees spent millions building, stocking and manning sleek new 'studio' showrooms, only to have but a single model to sell, the cherubic 500. And even with its many derivatives, the Cinquecento is still an inexpensive model with its attendant lower margins. Perhaps it should come as no surprise then, that just 45 percent of US Fiat dealers are said to be profitable.

It's the Alfa Romeo Brennero after all

In an "X-Files" television episode called "Teliko," the show changed its usual tagline during the title sequence from "The truth is out there" to "Deceive, Inveigle, Obfuscate." Both taglines would apply to the mystery around the name of Alfa Romeo's coming subcompact SUV. For the longest while, based on information from unnamed sources, the urban runabout twinned with Europe's Jeep Avenger was expected to be named the Alfa Romeo Brennero, honoring Italy's Brennero Pass (Brenner Pass in English). Then automaker design head Alejandro Mesonero-Romanos said something to Autocar over the summer that led Autocar to write, "that name was ruled out by Mesonero-Romanos." Autocar didn't quote the designer's words used to dismiss the expected name, it only quoted what came next, Mesonero-Romanos saying, "The model name is now decided. it will be Italian and it will be beautiful. But more than that, I cannot say for now." Maybe we’ve known it all along.#AlfaRomeo pic.twitter.com/dE10xGYXwO — Alfa Romeo (@alfa_romeo) December 6, 2023 The decided, Italian, beautiful name is Brennero. That's what we get from an automaker post on X bearing the caption, "Maybe we've known it all along," and a 15-second animation flashing four GPS coordinates. One coordinate picks out Alfa RomeoÂ’s history museum, the Museo Storico, another the Balocco Proving Grounds, another the Stelvio Pass, and finally, the Brennero Pass. This post could be considered Alfa answering its own question from June of this year — a month before Mesonero-Romano's supposed denial — with the caption, "A game-changing #SportyUrbanVehicle is on the horizon. What will be the name of our new Alfa Romeo? Take a guess in the comments below." Speculation has gathered around a few hard points. The Brennero sits on the CMP/e-CMP platform utilized by the Avenger, the Fiat 600, the Peugeot 2008, and the DS 3 Crossback. In electric form, it fits the Avenger's 54-kWh battery and front axle e-motor making the same 154 horsepower and 192 pound-feet of torque, and will likely get around the same 248 miles on a charge on the WLTP cycle. As the new entry-level offering beneath the Tonale, if the Brennero adopts Avenger dimensions, the Brennero will be about 16 inches shorter than the Tonale, its roof about three inches lower. More speculative speculation supposes there could be a dual-motor all-wheel-drive Brennero evolved from the drivetrain in the Avenger 4x4 Concept.

This Alfa Romeo Spider is a four-wheeled fountain of youth

For some, the only real way to experience a direct connection with nature while driving is to be piloting a convertible. Keith Helmetag is one such individual. His 1969 Alfa Romeo Spider fulfills his desire to commune with the outdoors on the road, while simultaneously reminding Helmetag of his youth. The Spider's flowing lines especially appealed to Helmetag's eye as a designer. He loved the nose's pointed shape and the boat-tail rear's downward arch to the narrow taillights. To make it his own, he removed the badges and added plastic headlight covers to bring the Alfa's look closer to the original clay model it was styled after. Helmetag's design tweaks pair with a few engine modifications to create a roadster that perfectly fits its owner's relaxed style. Check out this Alfa as Petrolicious takes a drive along tree-lined roads, which are great surroundings to match the Spider's green paint. Related Video: