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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Alfa Romeo to unveil compact crossover in Geneva, report says

Last year, Alfa Romeo outlined its five-year plan, which calls for reviving both the 8C and GTV as high-performance hybrids and plans for new utility vehicles to bookend the Stelvio. Now, a report from Autoblog.gr (no relation) says the Fiat Chrysler brand will show its long-rumored compact SUV to slot underneath the Stelvio at the Geneva Motor Show next month. The Greek website did not identify its source but says the compact SUV will be built on the Giorgio platform that underpins the Giulia and would contribute to the brand's goals of hitting 400,000 annual sales. The Geneva Motor Show kicks off March 5. FCA is investing $5.7 billion in its under-utilized Italian plants to ramp up production of Jeep, Fiat and Maserati models, plus the new Alfa Romeo compact SUV to be built in Pomigliano, Italy. But those plans, which were reported by Automotive News Europe, had the new Alfa compact ute built on the platform underpinning the Jeep Compass, which was also set to start production in Melfi, Italy. A plug-in hybrid version of the Alfa is also reportedly in the picture, which squares with the brand's plans to expand its offerings of electrified powertrains to six PHEVs. Last we heard, Alfa Romeo was planning to launch its largest-yet SUV as a seven-seater, based on the Giorgio platform, as a mild hybrid.

2024 Alfa Romeo Tonale starts just under $45,000

The 2024 Alfa Romeo Tonale will be hitting dealers very soon, so Alfa has opened up the order books and announced pricing for the plug-in hybrid SUV. The base Sprint model will start at $44,590 including destination charge. That's a good bit more than some competitors such as the BMW X1 and Mercedes-Benz GLA-Class, but they're less powerful, don't come standard with all-wheel-drive, and aren't plug-in hybrids at those entry prices. When those are equipped with similar power and all-wheel-drive, the Alfa ends up being priced very close to its rivals. Full standard features weren't given for each trim level, but we know that the Tonale gets the turbo 1.3-liter four-cylinder hybrid powertrain making 285 horsepower and 350 pound-feet of torque. It has an electric range of around 30 miles and standard all-wheel drive. A 10.25-inch touchscreen and 12.3-inch instrument cluster are also included along with wireless Apple CarPlay and Android Auto. Despite a lack of detailed features for each trim, base prices for each have been released, and they're listed below. Sprint: $44,590 Ti: $46,590 Veloce: $49,090 Alfa Romeo is taking pre-orders for the Tonale right now, but only for the higher Ti and Veloce trim levels. Orders for the base Sprint will open up later this quarter. Alfa also expects that the Tonale will qualify for a $7,500 tax credit when leasing, due to a loophole for vehicles under lease. But be sure to double-check all those details before finalizing a purchase.