2016 Acura Rdx W/advance Awd 4dr Suv Package on 2040-cars

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Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

UPDATE: 2021 Acura RDX PMC Edition price set

The 2021 RDX is the latest in Acura's lineup to get the PMC Edition treatment. This limited-run, hand-built model follows the TLX and MDX PMC Editions and be finished in the same Thermal Orange Pearl that was pioneered on the NSX.  Blessedly, the "PMC in PMC Edition doesn't stand for pumpkin-anything. Rather, it's shorthand for the facility where just 360 examples of this crossover will be hand-assembled: Acura's Performance Manufacturing Center — the home of the Acura NSX — on Honda's Marysville, Ohio, campus. Each PMC Edition arrives in Marysville as a "body in white," ready to assemble and receive the paint process normally reserved for the NSX. The PMC Edition will be equipped similarly to an RDX with the A-Spec and Advance packages, with one exception: Acura's Super-Handling All-Wheel Drive system will be standard.  Otherwise, the PMC Edition is mechanically identical to the RDX, whose A-Spec already boasts a sporty exterior treatment to boot. The PMC Edition jazzes that up even further with gloss black wheels, a body-color grille surround, black chrome exhaust finishers, a gloss-black roof, gloss-black side mirrors and gloss-back door handles.  Inside, the theme is essentially inverted, with the black leather upholstery, steering wheel and floor mats all getting orange contrast elements. Apart from the serial number placard on the center console, the rest of the PMC Edition's interior is identical to that of a standard RDX equipped with the aforementioned packages.  Acura says the RDX PMC Edition will be priced at $51,000, with customer deliveries starting in October — just in time for jack-o-lantern season. Made you work for that one, didn't we?

2025 Acura MDX ditches touchpad, embraces touchscreens, Google, Bang & Olufsen

The 2025 Acura MDX sees a number of updates and upgrades, especially inside, where a new infotainment system is a potential game-changer for Acura's flagship SUV as well as, potentially, the entire brand. Now, at first glance, adding a 12.3-inch touchscreen to a new luxury car shouldn't be that big of a deal, even if it features over-the-air updates and Google built-in tech. It could even evoke an eyeroll if you found out that both the screen and interface are basically the same as you'd find in a range-topping Honda Accord. The reason it's significant is because of what it replaces. Acura's True Touchpad interface has been unloved since it debuted on the current-generation RDX and subsequently spread throughout the Acura lineup to everything not named Integra. This interface that paired a dash-top screen with a unique touchpad on the center console (pressing on the touchpad would select an icon on the corresponding spot on the screen) was not exactly a critical darling. The entire system felt like Acura was being contrarian, as if a touchscreen or even knob-and-display setup, were too basic. Well, they basic now. Even if the new touchscreen is shared with an Accord, so what? It's sensibly laid out, looks good enough and Google built-in means an enhanced version of Google Maps is on board along with various Apps from the Google Play store. And yes, Apple CarPlay is still present.  With the True Touchpad truly gone, real estate opened up on the center console. There's a new, wide, kinda shallow bin that might be useful for something but seems a bit vestigial. It's located where the volume knob used to be — that's migrated west to where the touchpad was and therefore closer to your hand. The Touchpad's wrist rest that used to hover over the wireless phone charger is obviously no longer there, either, making it easier to place and remove your phone.  2025 Acura MDX with Advance Package View 7 Photos Another big-time change for 2025 is the addition of Bang & Olufsen sound systems instead of the Panasonic/ELS upgrades that have been an Acura staple for two decades. Although the ZDX is technically the first Acura to get a Bang & Olufsen system (the 2025 MDX will arrive at dealers after Acura's electric love baby with GM), the MDX gets the most powerful version. Not just in terms of an Acura Bang & Olufsen offering, but most powerful Acura sound system ever.