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This is why Acura hasn't yet announced its EV strategy

Despite parent company Honda's green and friendly brand image, luxury marque Acura hasn't made a grand statement about electrifying their lineup. Even as brands like Jaguar, Land Rover, Bentley, and Infiniti pledge to entirely electrify their lineups in the coming decade, Acura has held back. The reason, according to Acura head honcho Jon Ikeda, is that it's focusing on reestablishing itself as a performance brand. In a wide-ranging interview with Automotive News, Ikeda says Acura came out of the gate strong in 1986 and did well for the first 20 years, but when the bottom fell out of the market in 2008 the brand experienced "growing pains." That spawned a period of self-reflection and, as Ikeda puts it, "What are we about?" The decision was made to go back to Acura's roots as the performance division of Honda. "That's what Acura is. That's what I fell in love with," Ikeda says. Ikeda joined Honda in 1989, but his promotion to Acura boss in 2015 was a surprise to many, including himself. That's because Honda had a tradition of putting engineers at the helm, and Ikeda was a designer, responsible for the looks of such cars as the FSX concept, 2001 Civic Coupe, and beloved 2004 Acura TL. 2021 Acura TLX Advance View 38 Photos When asked by AN whether Acura is worried that luxury competitors are putting stakes in the ground to claim EV brand identities, Ikeda says no. "For us as a brand, we needed to kind of refocus and reestablish ourselves as a performance brand... We want everybody to understand where we are, what we're about first. Even if we go electric we will continue to be a performance division of Honda and performance will be our focus." To earn its performance street cred, Acura poured resources into the second-gen NSX hybrid supercar, which served as testbed for how electricity can work harmoniously with performance. They will continue to campaign IMSA race cars to earn trophies as proof, and Ikeda also wants to bring more Type S models to the lineup. Ikeda says Acura is still in the process of rebuilding its foundation, but when he's done he expects people to associate Acura with performance. That sure seems ambitious to us, but products like the new TLX are a helpful stepping stone. It also explains why Acura is investing in different platforms to differentiate itself from Honda. To be clear, Ikeda isn't ruling out electrification.

2023 Acura Integra revealed with Civic Si power at $30,000

It's been a couple of decades, but the storied Acura Integra nameplate is returning to the road as a 2023 model. The Civic-based Acura sedan borrows the sporty Si's 1.5-liter, turbocharged 4-cylinder and 6-speed manual transmission with its limited-slip differential, though the exact specs still remain up in the air.  The prototype was shown in a new color dubbed "Indy Yellow," which pays homage to the iconic Phoenix Yellow finish offered on the Integra Type R. It rides on 19-inch five-spoke wheels over Brembo brakes.  “The Integra is one of the most iconic models in Acura's history,” said Jon Ikeda, vice president and Acura brand officer. “This new Integra will continue to deliver on the original's unique aspirational yet attainable market position, with emotional performance and style, combined with the versatility and utility sought after by today's buyers.” While the powertrain may be borrowed from the Civic, it will likely be tuned slightly differently. It produces a nice, round 200 horsepower in the Si, and since Acura noted that it will be a "high-output" engine, we're expecting them to squeeze a little extra something out. Don't expect miracles, however; the Civic Type-R gets a 2.0-liter mill for a reason. Beyond that, Acura is being tight-lipped for now, but a product planner told Autoblog that the Integra won't share a single body panel with the Civic. It's a couple inches longer than the Civic sedan. He suggested that we'd see a performance model eventually, and maybe it would be Type S, but no hard confirmation. The planner also said that, as far as the trend toward retro design in models like the Toyota Supra or Nissan Z, Acura did not set out to design something retro. Instead, they wanted to make something that looked like what the Integra would have evolved into today, had it never been discontinued. The grille sports the new look we can expect to see across the Acura product lineup, slightly refined from the existing look, and frameless. Acura says the Integra will go into production in 2022 at its Marysville, Ohio, facility. 

2024 Acura ZDX revealed with up to 500 horsepower

The 2024 Acura ZDX electric SUV has been revealed along with many of the basic specifications. It will be available in two basic trims, the A-Spec and the Type S, and both offer fairly impressive performance and range wrapped in a package that's very similar to the Precision EV concept. The basic shape of the ZDX is quite close to the Precision, but everything has been softened. The nose still leans forward with a solid main grille, it has a floating roof, silver lower trim and a cab-rearward shape. Concessions to practicality include the conventional door-pulls and larger lower grilles for powertrain cooling. The A-Spec and Type S look pretty similar, with the main difference being wheel size: 20 inches for the A-Spec and 22 for the Type S. The A-Spec's tires are also 265-mm wide while the Type S gets 275-mm tires. And that top-trim ZDX gets the option of the Double Apex Blue Pearl from the concept, or the Tiger Eye Pearl from other Type S models. Unlike the Precision, the ZDX actually has an interior, and it does a good job of hiding its GM roots, at least at first glance. It has a low dash with slim air vents and a pair of screens for instruments and infotainment; 11 inches and 11.5 respectively. The screens are split up, and sit low behind a wraparound cowl design. Looking closer, though, and you'll see that the steering wheel and climate controls are carryover from the related Blazer EV, though that's not necessarily a bad thing. Acura has another important difference from the GM products: It will feature wireless Android Auto and Apple CarPlay, in addition to all the Google Built-In apps. An 18-speaker Bang & Olufsen sound system is standard, too. Other fancy tech includes rear emergency braking with rear cross-traffic and pedestrian detection, blind-spot monitoring with steering assist, automatic parallel parking and, thanks to being based on a GM platform, hands-free highway driving assist (Super Cruise by any other name). Digging beneath the surface, we find that the A-Spec will come standard in rear-wheel-drive form, quite the departure from a company with decades of front-drive history and experience. It gets a single rear motor making 340 horsepower. It will be available with a dual-motor all-wheel-drive powertrain that we're presuming has the same total output, seeing as Acura didn't specify a different amount. Multi-link independent suspension with fixed shocks and springs are also standard for the A-Spec.