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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2016 Acura RDX arrives with freshened styling, powertrain enhancements [UPDATE]

UPDATE: The 2016 RDX comes with a six-speed automatic transmission, not a nine-speed. The text below has been edited to reflect this. Launched in 2012 for the 2013 model year, the second-generation RDX is hardly an old vehicle, and the luxury crossover is coming off its best sales year ever, according to Acura. Still, three years after the debut, the Japanese automaker is giving the CUV a thorough refresh with a facelift and bountiful new tech at the 2015 Chicago Auto Show, with sales set to kick off this spring. The most obvious update at the front for the 2016 RDX is Acura's Jewel Eye LED headlight array already found on some of its other models, but the improvements go a lot further than just the lighting. All of the fascia's lines appear just a little sharper and the added chrome helps grab the eye. The refinements are similar at the rear, where there are now LED taillights. While not obvious on the surface, the structure underneath is supposed to offer better frontal crash performance, too. Acura's engineers turned their attention to the RDX's powertrain for some tweaks, as well. The crossover now benefits from a nine-speed automatic gearbox to replace the previous six-speed. The 3.5-liter V6 with cylinder deactivation also gets a slight upgrade to make 279 horsepower and 252 pound-feet of torque – up 6 hp and 1 lb-ft over the 2015 model. The changes benefit fuel economy by one-mile-per-gallon on the highway with ratings of 20 mpg city and 29 mpg highway for the front-wheel drive version and 19/28 with all-wheel drive. The 2016 RDX is also packed with new tech to improve drivability and safety. Active front and rear engine mounts should improve NVH, and the all-wheel-drive system has more rear bias. Inside, the cabin trim sees an update, and heated front seats are standard. The optional Technology Package now gets an eight-way power front passenger seat, the company's dual-screen multi-info display and both blind spot and rear cross traffic monitoring. However, for those looking for a ton of gadgets to brag about, the new Advance Package option is the place to be. It includes rain-sensing wipers, front fog lights, remote engine start, ventilated front seats, front and rear parking sensors, an auto-dimming driver's side mirror and the full suite of the AcuraWatch safety assist functions.

Acura gives us a lightning-quick glimpse of the NSX Type S

Acura released a short preview film to give fans a fast-paced look at the limited-edition NSX Type S. Scheduled to break cover tomorrow, August 12, it's being boldly presented as the final evolution of the second-generation model. The eight-second flick posted on various social media channels provides us with a peek at the Type S' front end. It shows two cars speeding towards the camera down what looks like a race track's main straight. Acura wants to keep the Type S under wraps until its big debut, so the footage gets blurry as the cars speed by; that's why it's called a teaser. We nonetheless think we can squint and discern a redesigned front end with larger air intakes.  Acura might have chiseled bigger vents into the front bumper because the Type S needs additional cooling air. It's powered by a mid-mounted engine, but there are radiators located right behind the front bumper in the regular-production model. Of course, we're not discounting the possibility that the vents were merely added for show. As we previously reported, the visual changes will also include a red engine cover and black exterior accents. Additionally, the Type S will offer more power than the standard, 573-horsepower NSX and sharper handling. Acura will build 350 units of the NSX Type S, and 300 of those have been earmarked for the American market. The model will make its public debut on August 12 on the sidelines of Monterey Car Week, so we won't have to wait long to learn about the improvements the company has made. If you want one, act fast; if you want the first one, bid high. Serial number one will be sold to the highest bidder at Mecum's Monterey sale on August 14, 2021. The proceeds from the sale will benefit a number of charities. As for what's next, nothing suggest there's a third-generation NSX on the way, but the GT3-spec race car will soon receive a round of updates and it might continue racing until 2024. Related video: