2005 Volvo V50 I Wagon 4-door 2.4l on 2040-cars

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Volvo XC40 and C40 electrics get new motors, more horsepower, longer range

Late last year came reports of improved versions of the Volvo XC40 Recharge and C40 Recharge for Europe. Configurators over the Atlantic showed there wouldn't just be new rear-wheel-drive models, but more battery, more range, and faster charging. The Swedes have finally published the official list of updates, the tweaks even better than the reportage and websites showed. First, the rumors are true, Volvo is back in the rear-driver game after 25 years on the sidelines. The automaker took the previous e-motors off the front axle, putting its in-house-developed, more powerful, and more efficient e-motor on the rear axle. This first use of the new e-motors bumps output from 228 horsepower to 235 horsepower in the RWD trims when combined with the 60-kWh standard range battery. That, plus cooling improvements for the pack, means the XC40 Recharge's range jumps from 425 kilometers on the WLTP cycle to 460 km (285 miles), the C40 Recharge's range going from 438 km to 476 km (296 miles). Plugged into a charger capable of at least 130 kW, refilling from 10% to 80% takes about 34 minutes.  We specified "standard range battery" because another new treat is a second RWD trim: Volvo will plug its 82-kWh battery into the powertrain for those willing to pay. But wait, there's more: The big pack powers an even juicier e-motor making 248 hp. The added gumption boosts range in the XC40 Recharge to 515 km (320 miles), in the C40 Recharge to 533 km (331 miles). And again, improved cooling permits uprated charging speed of 200 kW, cutting the run from 10% to 80% SOC to approximately 28 minutes. Dual-motor variants make the change to asymmetric output as revealed before, giving up two 201-hp e-motors for a new 156-hp motor on the front axle and that in-house 248 hp motor on the rear. In conjunction with better cooling, the XC40 Recharge Twin Motor climbs to 500 km (311 miles) of range on a charge, a 62-km hike, the C40 Recharge Twin Motor to 507 km (315 miles), a 56-km enhancement.  Marginal gains also come from a set of more aerodynamic 19-inch wheels.  The updated twin-motor siblings are expected to enter production in May, the single-motor versions in the fall. We only get the Twin Motor models here. If our variants reflected the same range extensions as in Europe, the 14% rise for the XC40 Recharge would give our car a 255-mile range, the C40 a 12% boost to 254 miles of range.

New Volvo ad remembers the joy of rear-facing jump seats

With the rise in popularity of first the minivan and later the crossover as the default family vehicle, there have been about 20 years of children who have missed out on the joy of rear-facing jump seats in station wagons. It means kids today don't know the pleasure to be found in making faces or lewd gestures at other drivers while their parents can't see. Plus, they don't know the slightly nauseous feeling of watching the world pass by in reverse. However, a group of filmmakers look back with nostalgia at this increasingly uncommon automotive feature in a new ad for the 2015 Volvo V60.
As part of its sponsorship of the National Film Festival for Talented Youth, Volvo commissions a team each year to create an advertisement to be shown during the festival. This year's shows how the company's buyers have gone from riding in the back to driving the brand's cars. Scroll down to check out the charming ad, along with some wistful looks at classic Volvo wagons, before the jump seat is forgotten.

Volvo changes 'Iron Mark' logo to fit with the times

Volvo's first car debuted in 1927, bearing the Swedish automaker's now-famous "Iron Mark" logo of a circle with an arrow pointing to the upper right. For 73 of the 94 years since that Volvo OV 4 open carriage, the company's been represented graphically by four versions of a two-dimensional-looking logo, either a colorful oval that looks like a sandwich shop sign, or the Iron Mark logo, or just script. From 2000 to 2020, that Volvo cars trademark has changed four more times (plus once for Volvo trucks), Volvo creating three versions of a 3D-looking Iron Mark with a blue bar across the middle containing the script, and in 2020, changing the font of the script. Now that's it's 2021, it's apparently time for another overhaul. Visitors to Volvo's Facebook page realized Volvo changed its profile picture to a new and very flat version of its Iron Mark. This isn't the revolution everyone's making it out to be. When Volvo debuted its last new Iron Mark in 2015, one of the Swedish ad agencies that created it wrote, "The logo has been simplified in its purest form and conveys the brand’s vision: to be the world's most progressive and desirable premium car brand." Thing is, the agencies created two versions of the logo — one in silver with three-dimensional shading that retained the blue crossbar drawn up in 2000, and another in black and white, a solid black circle and attached arrow with a black crossbar bearing white "Volvo" script. The automaker's been using the silver, shaded version everywhere the public would see it. Seems Volvo wanted something even more "simplified in its purest form," though, so it could have simply requested a tweak to the B&W version it's been sitting on for six years.   The question, "Do you like it," probably doesn't matter, because it won't stop anyone from buying the product. Besides, the Volkswagen logo went flat in 2019, Nissan went flat in 2020 and so did BMW, except that its flat roundel is for everything but its cars, and Kia went flat this year — along with Warner Brothers, Pringles UK, and Burger King, that last company seemingly trying to win an award for being plain. Simplicity in two dimensions is the thing now. A Volvo Australia rep told Drive the rollout "will be gradual. [This week] we start by rolling out the updated identity on our main website, main social media platforms and in the new Volvo Cars mobile app.