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How Norway became a world leader in EV sales, and where it goes from here

OSLO, Norway — A silent revolution has transformed driving in Norway. Eerily quiet vehicles are ubiquitous on the fjord-side roads and mountain passes of this wealthy European nation of 5.3 million. Some 30 percent of all new cars sport plug-in cables rather than gasoline tanks, compared with 2 percent across Europe overall and 1-2 percent in the U.S. As countries around the world — including China, the world's biggest auto market — try to encourage more people to buy electric cars to fight climate change, Norway's success has one key driver: the government. It offered big subsidies and perks that it is now due to phase out, but only so long as electric cars remain attractive to buy compared with traditional ones. "It should always be cheaper to have a zero emissions car than a regular car," says Climate and Environment Minister Ola Elvestuen, who helped push through a commitment to have only zero-emissions cars sold in Norway by 2025. The plan supports Norway's CO2 reduction targets under the 2015 Paris climate accord. To help sales, the Norwegian government waived hefty vehicle import duties and registration and sales taxes for buyers of electric cars. Owners don't have to pay road tolls, and get free use of ferries and bus lanes in congested city centers. These perks are being phased out in 2021, though any road tolls and fees would be limited to half of what gasoline car owners must pay. Gradually, subsidies for electric cars will be replaced by higher taxes on traditional cars. Registration tax on new cars is paid on a sliding scale with a premium for the amount of emissions produced. Elvestuen pledges that the incentives for electric vehicles will be adjusted in such a way that it does not scupper the 2025 target. "What is important is that our aim is not just to give incentives," he says. "It is that we are taxing emissions from regular cars." Using taxes to encourage consumers to shift to cleaner energy can be tricky for a government — protests have erupted in France over a fuel tax that hurt the livelihood of poorer families, especially in rural areas where driving is often the only means of transportation. In the U.S, some would like to see the tax credit on EVs and hybrids eliminated while others would extend it. In this sense, Norway is an outlier. The country is very wealthy after exporting for decades the kind of fossil fuels the world is trying to wean itself off of. Incomes are higher than the rest of Europe, as are prices.

Volvo vows to charge subscriptions only for major updates

Volvo Cars Chief Operating Officer Bjorn Annwall   BMW veered into a public-relations mess this year when it started charging car owners monthly subscription fees to warm their behinds. Volvo Car won’t be making similar moves. “If you are to charge for software updates, it must be a step change in consumer benefit,” VolvoÂ’s Chief Operating Officer Bjorn Annwall said in an interview this month. “We will not ask people who have bought a car for 1 million kronor ($96,500) to pay another 10 kronor to get extra heat in the seat.” While BMW will no doubt have other manufacturers follow in its footsteps — Mercedes-Benz recently started asking buyers of its EQ electric vehicles to fork over $1,200 a year to unlock quicker acceleration, for example — the auto world has started to second-guess just how much money there is to be made from the rise of software within their hardware-intensive business. In a 91-page deep dive into the topic last month, analysts at UBS pegged the total addressable market at $700 billion by 2030. ThatÂ’s no pittance, but pales in comparison to the $2 trillion opportunity they anticipated previously. Annwall sees Volvo generating little additional revenue from software until mid-decade. Only if major upgrades become available — a self-driving mode, for example — would Volvo charge extra. “You donÂ’t have to hold the steering wheel — now thatÂ’s a step change in user benefit.” Annwall was speaking at the opening of VolvoÂ’s new tech hub in Stockholm, where the manufacturer builds software for selling and marketing cars online. The company, which last month unveiled a battery-powered sport utility vehicle to succeed its gasoline-era flagship, intends to cease making combustion cars by the end of the decade. ItÂ’s going to be an uphill push: EVs made up just under a fifth of the companyÂ’s shipments last month. Bloomberg spoke with Annwall about VolvoÂ’s tech efforts, the software issues that have plagued some of its competitors and the ongoing supply-chain issues holding back the industry. Here are highlights from the conversation, which have been edited for length and clarity: Large automakers including Volkswagen have had problems with their car software. Have you experienced similar obstacles? I wonÂ’t hide the fact that we have had some problems with our software in the car as well. But weÂ’ve been good at correcting them fairly quickly.

Volvo is preparing to abandon its alphanumerical naming system

Volvo's alphanumerical naming system is familiar, straight-forward, but tilted towards the unimaginative side of the scale. The firm will start from scratch in the coming years, and it plans to give its future models an actual name. "If you look at cars today, they all have XC, T8, AWD, double-overhead-cam — their full specifications on the rear of many cars. Now, we're talking about a new architecture, one that's born electric and all electric. I think it's good and clear to mark that this is a new beginning. That's why we're not going to have numbers and letters, an engineering type of name. We're going to give cars a name as you give a newborn child. We have a very interesting and creative discussion going on about this now," company boss Hakan Samuelsson told Auto Express. He stopped short of providing more details about where Volvo plans to take its naming system. Historically, the company has almost always used numbers, letters or a combination of the two. The first car it released was the OV 4, which stood for oppen vagn 4 cylindrar ("open car, four cylinders" in Swedish). Volvo gained a foothold in the United States thanks to the PV544, among other models. Some of its greatest hits include the P1800, 240 (and its six-cylinder-powered variant, the 260), the Bertone-designed 780, and the 850. Notable exceptions to this decades-old rule include the Amazon (also known as the 120 series) and the Duett (called PV445 in some markets). Regardless of Volvo's next approach to naming cars, the change will be a big one. It sounds like the next-generation XC90 will inaugurate this new naming system. It's expected to make its debut before the end of 2022 with a suite of surprisingly advanced semi-automated driving technology under its sheet metal. Next, the Swedish company will turn its attention to the other side of the crossover scale. It will reportedly launch an entry-level soft-roader positioned below the XC40 and developed to lure younger buyers into showrooms. We previously thought it would wear the XC20 nameplate, though that's seemingly no longer the case. Regardless, the crossover will offer an electric drivetrain and it will "very likely" be made in China, according to Samuelsson, to keep costs in check. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 Volvo C40 Recharge charging