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Volvo pranks newest valet on the Italian Riviera

Being a valet on the Italian Riviera seems like a pretty sweet gig for a young guy. Not only do you get to watch beautiful people coming and going all day and night, but there's the opportunity to get behind the wheel of a plethora of exotic sports cars. Of course, being responsible for those expensive vehicles has to be pretty nerve wracking to get used to on the first day.
In a new commercial, Volvo pranks a new valet at the San Remo Casino to see how he would handle a surprise showing up on the red carpet. If the look on his face in the screenshot above doesn't show it, he's pretty shocked by what he sees. We don't want to spoil the reveal, so just watch the ad to find out. Afterward, if you're interested in the details behind how Volvo made it happen, you can check out a short, making-of documentary, here.

Future Polestar Volvo models could feature diesel, EV tech

Volvo's Polestar sub-brand has made the transition nicely from being the company's racing arm to building some seriously cool, Swedish cars. Now that it has a few models under its belt, it plans to grow larger and greener. The next-generation of Polestar-tuned vehicles are rumored to include high-performance hybrid and diesel powertrains.
While it still doesn't have the brand recognition of BMW M or Mercedes-Benz AMG, Polestar is on the growth path. It's representatives recently told Autoblog that its latest, tuned S60 and V60 models "mark the start of an extended production car model range." In addition to that expansion, Volvo has given its performance division a greater responsibility for engineering future vehicles, according to Autocar. It even helped develop the new Drive-E engine, which we quite liked when we took it for a spin in an S60.
Polestar's boss hinted at a hybrid model to Autocar, a move that seems obvious once you think about it. The Drive-E engine was designed from the beginning to accept hybrid layouts. The division's plan is to put and electric motor on the rear axle to both increase torque off the line and provide all-wheel drive. As Drive-E also offers diesel variants, that is in the cards as well for the future, but the company didn't go into much detail. Polestar appears to be the upcoming shooting star of the performance car world.

Volvo credits China, Europe for first-half profitability

If everything goes to plan, Volvo might be showing the first signs of a turnaround after several years coping with old products and a staid image. The Swedish brand is imminently launching its next-gen XC90 SUV on a completely revised, modular platform and using a cutting-edge family of engines, and it has even more products to take advantage of the fresh components on the drawing board. "We are excited about the launch of the all-new XC90, which marks the beginning of the re-launch of the Volvo brand," said CEO Håkan Samuelsson in the company's announcement. In the meantime, the business is moving back to profitability and is even forecasting growth through the rest of 2014.
In Volvo's recently released financial and sales results for the first six months of the year, volume was up 9.5 percent to 299,013 cars. On top of that, operating income reached 1.21 billion Swedish krona ($175 million) after posting a loss in the same period in 2013. Net income was also improved to 535 million Swedish krona ($77.4 million), which was also a reversal from a negative last year.
With these great results, Volvo is now forecasting 10 percent sales growth worldwide by the end of the year, and the key to it is a booming market in some regions. China, home to parent company Geely, was up 34.4 percent first half of the year. It's now Volvo's biggest market in the world and helped by exclusive models like the S60L (pictured above) and S80L. "We are growing our presence in China and we expect to sell at least 80,000 cars there this year," said Samuelsson in the company's forecast.