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Volvo to convert all SUVs and sedans into EVs, develop electric luxury van

Volvo Cars is gearing up for an electric blitz to convert all its mainstay models — three SUVs and two sedans — into electric vehicles and to introduce a luxury electric van aimed at boosting sales in Asia, two people with knowledge of the plans said. The Swedish carmaker, 82%-owned by ChinaÂ’s Zhejiang Geely Holding Group, is expected to launch at least six new battery electric vehicles through 2026, the two people told Reuters. Volvo has announced an objective to make its entire lineup fully electric by 2030. The companyÂ’s Australia unit has said it plans to sell only EVs in that market by 2026. The previously unreported product plans amount to the largest revamp of VolvoÂ’s model line-up since Geely acquired the brand from Ford in 2010. Under Geely, Volvo initially started to share technologies such as car platforms with Geely. The makeover for Volvo, a Swedish brand that built a reputation for safety and utilitarian design, follows from a greater focus on customer trends in Asia and a push to win sales there, the people said. The two people with knowledge of VolvoÂ’s planning asked not to be named because details have not been announced by the company. Geely declined to comment. Among the new battery electric cars being planned for the next four years is a Volvo-branded MPV or van that would be based on a vehicle GeelyÂ’s Zeekr brand sells in China. Called the Zeekr 009, the hulking, battery-electric van pictured above, which starts at about 500,000 yuan ($74,179), offers three rows of seating. The vehicle competes against the likes of the Toyota Alphard, a business or family van, with airplane business class-like seats for passengers that has proven popular in Asian markets such as China and Japan as a limousine alternative. Volvo has moved development work on sedans and the coming people-mover model to its Shanghai research and development hub, they said. That center, which has tripled its design staff to about 60 people, has recently moved to a new and larger building in Shanghai, one of the sources said. The first of VolvoÂ’s new planned electric models, the EX90 sport-utility crossover, was unveiled late last year. It is expected to hit showrooms in early 2024. Other battery electric cars in the pipeline include electric versions of VolvoÂ’s mainline products – the XC90, XC60 and XC40 crossover vehicles and the S60 and S90 sedans, the sources said.

Volvo readying stretched next-gen S80 in lieu of 7 Series rival?

The debate about what direction to take perennially struggling Volvo has been raging for years. Should the Swedish marque go upscale and try to chase other European luxury brands, or should it stick to its safety-minded knitting? Should it adopt flashy new styling and a more overt performance bent, or keep it Scandinavian clean and responsible? Chinese parent brand Geely apparently has designs on making Volvo a full-fledged BMW rival - particularly in its homeland - including pushing for a range-topping 7 Series competitor. However, Volvo execs have been repeatedly pushing back on the idea. In fact, it's understood that this philosophical crisis contributed mightily to the high-profile departure of Stefan Jacoby, the company's CEO until the middle of 2012 (Jacoby has since rebounded to head international operations for General Motors).
There doesn't seem like any middle path in this debate, but that apparently isn't going to stop Volvo from trying. According to a sprawling Reuters report, Volvo will placate Geely chairman Li Shufu with a stretched and lux'd up version of the next S80. Yet Li still isn't completely satisfied, and he's said to be pushing for "a plusher and bigger model he calls the S100" to rival cars like the Audi A8. For the moment, it is not clear if the larger S80-based model will be a global offering, or just another one of China's many home-market, long-wheelbase specials.
The question of future Volvo styling is up for debate as well. According to Reuters, "Insiders say Li is a big fan of the new styling that design chief Thomas Ingenlath has brought to Volvo" (The latest example, the Concept Coupe from this week's Frankfurt Motor Show, is shown above.) Yet there are those who worry whether the company's new styling strategy is showy enough to appeal to China's wealthy. Chairman Li would still like to see a range-topping sedan for "show-off people," but Volvo's management doesn't want to go down that road. Clearly, this won't be the last we hear about the company's existential boardroom battles.

Electrify Expo is an all-electrified auto show like the old days

In late July, Autoblog swung by Washington, D.C. to check out the Electrify Expo. Now in its third year of nationwide shows, the Electrify Expo calls itself “North America's largest electric vehicle festival filled with over 1 million square feet of the world's top electric brands.” At every stop, visitors can find out about, crawl around in, drive and ride just about any personal conveyance that uses a battery for propulsion. Truth be told, when the show's PR team reached out to us with an invite, we only considered going after finding out about an area showcasing battery-electric tuner cars. EV tuning is undoubtedly going to be huge—eventually—which got us curious about these early days. We figured weÂ’d brave whatever the rest of the expo was to find out whatÂ’s the equivalent of nitrous for a Tesla. See, the EV event scene is still such that one never knows if theyÂ’ll show up to a mix of science and county fairs with a few cars on display just for truth in advertising, or if theyÂ’ll show up to a parking lot with 26 cars, 10 of them locked, 10 of them homemade, and 6 guarded by promotional hires desperate to tap all your identifying info a tablet before dispensing dubious and superficial information. Which is to say, we didnÂ’t expect much. And that makes us chuffed to report: Electrify Expo is great. We hadnÂ’t been strolling the lot outside the old RFK Stadium for five minutes before thinking, “This feels like an old-school auto show!” The exclamation to that point came from a group of four who cut me off to reach the C40 Recharge in the Volvo booth, one of them exclaiming as if he were the group expert and as if his friends were deaf, “THATÂ’S THE LEAST EXPENSIVE ONE! AND ITÂ’S BEEEE-YOUUUUU-TI-FULLLLLL!” I wasnÂ’t there to judge, I was there for the enthusiasm. Automakers had built small, simple, open booths, parked cars in them, then provided visitors the kind of interactions that will do the most good for anyone wondering about or interested in an EV. We only saw two cars that were off limits, the new Volkswagen ID.Buzz and the Ford F-100 Eluminator. Volvo wouldnÂ’t let me get an espresso from their chic little trailer, either, unless I visited the EX90 Experience trailer first. Otherwise, it was a free-for-all. Tesla had a large booth full of cars. BMW had two i7s open for everyone to sit in, next to the Ford booth with that Eluminator and an unlocked Mustang Mach-E GT and F-150 Lightning showing their cooler-chest-frunk trick.