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Volkswagen iBeetle gets integrated iPhone dock, little else
Fri, 19 Apr 2013Apple fans have been itching to see the tech giant flex the full muscle of its iOS operating system in an automotive infotainment system for years, which is why we turned all sorts of excited when we caught wind of the Volkswagen iBeetle. The machine is headed to the Shanghai Motor Show for a debut, and VW promised it would be one of the "first cars in the world to have a genuine integrative interface for the iPhone that was coordinated with Apple." Listen closely, and you can hear the contented sigh of a million wallets opening.
Go ahead and close those up, kids.
In reality, the iBeetle offers little more than a dash-mounted dock and a special app that shows a few vehicle functions, which is about as far from an infotainment revolution as you're likely to find. In fact, the setup is little more than a factory rehash of aftermarket items, and hardly worth a whole model debut at an international motor show. And that's to say nothing of the fact that Apple relishes in changing the shape and form of its darling handheld at every generation. Volkswagen better be prepared to keep pace with appropriate docking mechanisms for the upcoming iPhone 5S, 6, 6S, et al.
VW's Winterkorn tells 20,000 staffers of big cost-cutting plans
Thu, 24 Jul 2014During a gathering of 20,000 Volkswagen Group employees at company headquarters in Wolfsburg, Germany on Wednesday, CEO Martin Winterkorn dropped a bombshell. The boss stated that the automaker isn't operating efficiently enough and admitted the company needs to radically start cutting back to raise its profit margins. To right the ship, Winterkorn has proposed killing off less profitable models and spending less on research and development.
According to Reuters, Winterkorn wants to raise the VW brand's profit margin from about 2.9 percent in 2013 to a target of 6 percent. To make that possible, his plan amounts to increasing cost cutting until Volkswagen reaches about 5 billion euros ($6.7 billion) per year to get things back in order. "Over the short-term, we urgently need more efficiency and higher profit," the CEO said during his speech, according to Reuters.
However, Winterkorn can't make these decisions unilaterally. Volkswagen's works council also has a seat on the supervisory board to represent laborers, and it isn't likely to take the proposed cuts sitting down.
Happy 60th to the VW Karmann Ghia
Tue, 20 Aug 2013Volkswagen's product portfolio may be as extensive these days as any other carmaker in the business. But if you still think of the original Beetle as synonymous with the brand, that's probably because a) you're old and b) the Beetle was the company's only product until the mid-50s.
Sixty years ago Wilhelm Karmann (founder of the eponymous coachbuilder) was in Paris for the auto salon and met up with Luigi Segre and his team from Carrozzeria Ghia who showed him what was essentially a "Beetle in a sports coat." A month later they showed it to Volkswagen chief Heinrich Nordhoff who, setting aside his conservative tastes, approved it for production. And so the Volkswagen Karmann Ghia was born, giving the German marque a second product line. It still used Beetle mechanicals and was built at the same Karmann factory in Onsabrück that was already assembling the Beetle Cabriolet.
It took another couple of years to put the design into production, but from 1955 to 1974, Volkswagen and Karmann built 362,601 coupes and 80,881 of the subsequent convertible that arrived in 1957. Today the Onsabrück factory is part of the VW Group, handling production of the Golf Cabriolet, XL1 and Porsche Boxster and Cayman, and with that original Karmann Ghia prototype as part of its factory collection.