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VW still set on Phaeton redux despite cost-cutting drive and losing $32k per car

While critically well regarded, the Volkswagen Phaeton has proven to be a vehicle largely unloved by luxury buyers around the world. Despite this, it refuses to die. While VW's luxury sedan hasn't been sold in the US since 2006 due to low sales here, it has soldiered on in Europe with occasional updates. As the model's long lifespan has been winding down, VW has decided to keep pushing the Phaeton into a new generation, despite in-house alternatives like the Audi A8 and Bentley Continental Flying Spur. The move might not make much business sense, but Volkswagen executives are determined to make the Phaeton work. According to market analysts speaking to Reuters, developing the next-gen luxury sedan on the MLB platform could cost as much as 650 million euros ($737 million), despite relying on the same underpinnings in the A8. It's not like the Phaeton is leading the luxury sedan sales ranks, either. Reuters notes VW produced just 5,812 of them in 2013 (the most current year with data), and from 2002 to 2012, the automaker reportedly lost 28,000 euros ($32,000) on each example sold. Conversely, Mercedes-Benz sold 103,737 units of its new S-Class in 2014, an astonishing 82.2 percent jump over the previous year. The decision to keep the Phaeton going doesn't seem to square with the VW brand's cost-cutting strategy. Boss Martin Winterkorn announced last year a plan to save 5 billion euros ($5.7 billion) annually in the coming years. That plan reportedly also includes killing off less profitable models. Apparently, VW can't just rip off the band-aid and get rid of the Phaeton. Even some VW bosses seem somewhat perplexed at the sedan's business case. When Reuters asked the company's US boss Michael Horn about selling the Phaeton here, he said. "That's a dangerous question. It's an image bearer with no relevance for volume." The next-gen Phaeton is scheduled to go on sale in Europe in 2017 or 2018, according to Reuters, which is about a year later than previous rumors. A US launch will reportedly follow in 2018 or 2019 with the plug-in hybrid and potentially even diesel versions on offer. A starting price around $70,000 is estimated. Featured Gallery 2011 Volkswagen Phaeton View 15 Photos News Source: ReutersImage Credit: Volkswagen Plants/Manufacturing Volkswagen Luxury Sedan vw phaeton cost cutting

Volkswagen breaks 40-year-old sales record in 2012

The last time Volkswagen moved this many vehicles in America in one year, Richard Nixon was still a President in good standing, Let It Be was a radio hit and each car wearing the VW badge boasted an air-cooled engine. That's right, with a grand total of 580,286 vehicles sold in the US last year, the VW Group has broken its own four-decades-old sales record by 2,899 vehicles.
Of that 580k total sold, 438k were Volkswagens and 139k were Audi products - increases of 35.1 percent and 18.5 percent, respectively, in year-over-year sales. The ultra-premium members of the VW group also fared well; Bentley delivered 2,315 vehicles for a 23.3-precent increase, and Lamborghini delivered 520 units for a 52.9-percent jump. Bugatti, we're told is "right on track."
Jetta (pictured) sales paced the marque with 170k models sold, and Passat also finished very strong with sales of 117k total. Tiguan also racked up its best year on file, with 31,731 models shifted.

Volkswagen preparing Tiguan Coupe R

Volkswagen has might proliferation plans for the SUV side of the VW brand, Autocar listing a range that will comprise seven models and variants on sale by 2018. The next-generation Tiguan will play a large part in tripling VW's crossover lineup, a development discussed a year ago, with a standard model, the three-row long-wheelbase version to be built in Mexico, and a five-door "Coupe" variant that will get an R version worked up by the in-house R team. The Tiguan Coupe R is aimed at the performance end of the compact crossover field, giddyup coming from a 2.0-liter four-cylinder with something like 300 horsepower and 280 pound-feet of torque that works through a six-speed dual-clutch transmission. Underpinnings are expected to be cribbed from the Golf R; a hotter suspension tune with a lower ride height and four-mode damping. The sprint to 62 miles per hour would clock in around 5.1 seconds, and handling nous would be aided by all-wheel drive and electronic torque vectoring. It will need all of that in order to catch up to the competitive set listed by Autocar of the 375-hp Mercedes-AMG GLA45, 309-hp Audi RS Q3, and potential Range Rover Evoque SVR and BMW X2 M. The CrossBlue Coupe seen in Shanghai earlier this year will provide the styling cues, we're told, with rakish glass front and back, and thick C-pillars supporting a leaner greenhouse. We'll likely see the basic Tiguan at next month's Frankfurt Motor Show, then will come the long-wheelbase in 2016, the regular Coupe in 2017 along with the Touareg and US-built CrossBlue, then in 2018 the Tiguan Coupe R, CrossBlue Coupe, and Nissan Juke-fighting T-Roc. Related Video: