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Volkswagen names new chief designer for Bentley

The Volkswagen Group has named one of its own to head up the design department at its Bentley division. The role now falls to Stefan Sielaff, who has been with the group (off and on) since 1990. Sielaff is principally an interior designer, but has been tasked with setting up numerous overall design offices for Volkswagen and Audi over the years. In his new capacity he'll be reporting to the group's chief engineer Rolf Frech (and oddly not to Bentley chief Wolfgang Durheimer), but at the same time, Sielaff will retain his role as head of interior design for the entire VW group, reporting to its chief designer Walter de Silva. Sielaff replaces Luc Donckerwolke, who has headed up Bentley design since 2012 and is leaving the company. We'll be on the lookout to see where Donckerwolke lands next. Crewe/Wolfsburg, 04 June 2015 Stefan Sielaff to head design at the Bentley brand • Sielaff also responsible for Group Interior Design Strategy Stefan Sielaff (53), currently Head of the Volkswagen Design Center in Potsdam, will assume responsibility for design at the Bentley brand effective July 1, 2015 in addition to his present post as Head of Group Interior Design Strategy. As Director of Design at Bentley, Sielaff succeeds Luc Donckerwolke (49), who held this function since 2012. Stefan Sielaff joined the Volkswagen Group in 1990, beginning his career in the interior design department at Audi. From 1995 the design graduate was entrusted with setting up the Group's Design Center Europe in Spain. In 1997 he was placed in charge of the Design Studio in Munich and was appointed Head of Audi Interior Design in the same year. In 2003 Sielaff moved to DaimlerChrysler as Design Director of the Interior Competence Center, returning to the Volkswagen Group in 2006 to become Head of Audi Design before being appointed Head of the Volkswagen Design Center in Potsdam und Head of Group Interior Design Strategy in 2012. In his new function as Director of Design at Bentley, Sielaff reports to Rolf Frech, Board Member for Engineering. In his function as Head of Group Interior Design Strategy he continues to report to Walter de Silva, Head of Group Design. Luc Donckerwolke has decided to leave the company. De Silva said: "Luc Donckerwolke has played a key role in the design of various Group brands. We would like to thank him for his work." Related Video: News Source: Volkswagen Design/Style Hirings/Firings/Layoffs Bentley Volkswagen

Volkswagen Beetle Special Edition Concepts consider some colorful possibilities

Volkswagen is using the 2015 New York Auto Show as an opportunity to check consumer reactions to possible special editions of the Beetle. The company's concepts are each aimed at different market niches, and they play up the idea of the car as a fashion accessory as much as a mode of transportation. VW does the most work to the Beetle R-Line concept for performance-minded buyers. Covered in Oryx White Pearl, the model is 0.6-inches wider than stock and wears a more aggressive front bumper with larger intakes. There's even a vent at the tip of the hood sort of like a Porsche 911 GT3. The pearlescent paint really pops thanks to some gloss black trim that covers a rear diffuser and the edges of the spoiler. For the other three concepts, VW tests out some new colors and trim for the Beetle. For example, the company thinks there's demand in the US and China for pink to be added to the palette, and the Pink Color Edition tries that out with a metallic shade. The Convertible Wave is painted in Habanero Orange Metallic but also has retro touches like chrome mirror caps, houndstooth fabric for the seats and a wood dashboard. Finally, the Convertible Denim takes inspiration from a pair of jeans. For a closer look at the colorful members of this quartet check out the gallery from the floor of the New York show. Featured Gallery Volkswagen Beetle Special Edition Concepts: New York 2015 View 15 Photos Related Gallery Volkswagen Beetle Concepts View 12 Photos Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style New York Auto Show Volkswagen Convertible Hatchback Concept Cars Videos 2015 ny auto show

VW consumer site finally gets configurator tool back

The traditional vehicle configurator is back on the Volkswagen US consumer website, and it works very well. The company now lets visitors create a virtual model to their own specs and then search for a match among dealer inventories, as is the norm from most automakers. Last summer, Volkswagen tried to break the mold with its thoroughly redesigned consumer website in the US. It sported a slick design but made the highly controversial change of removing the configurator. Instead, visitors were narrowing their selection from a searchable database of models already at dealers. While the streamlined approach immediately told users if their desired car was available, the system also largely hid the prices for options and packages. The newly tweaked design retains the previous tablet-oriented layout, but after clicking a model, the site immediately offers "Build Yours." From there, visitors select a trim, and then the vehicle pops up with options to choose things like colors and packages. The whole layout is clean, features large buttons and works quickly. At the summary page, there's still the opportunity to search for the user's choice in dealer inventories. This is definitely a major improvement.