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Bentley considering diesel engine for new SUV

Turns out, in case you didn't know, the rich are just like regular people. They too are concerned about the environment, even when tooling around town in their super-luxurious Bentleys. So the automaker is weighing the idea of offering a diesel engine in its SUV offering, which could help satisfy customers' demands for more fuel-efficient engines.
Chairman and CEO Wolfgang Schreiber told Autoblog in a roundtable interview at the Geneva Auto Show that the automaker is researching whether or not a diesel engine makes sense for the brand. Bentley, owned by the Volkswagen Group, could in theory use a diesel engine from anywhere in the Volkswagen Group family. We at Autoblog have hopes they'll revive the V10 TDI used in the VW Touareg until 2010, but ever-stricter emissions laws would likely make that problematic.
But rich people aren't so much like us that they'll be worried about petty things like pricing. Schreiber admitted the diesel engine could be a $15,000 option, which he said customers would probably find "acceptable." Given that the cheapest Bentley today starts at $177,000, typical customers probably won't be diddling around worrying about an extra 15 grand.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Volkswagen C Coupe GTE bows in Shanghai

Following the debut of the slick, semi-aggressive Sport Coupe GTE concept in Geneva, Volkswagen is bringing something a bit more grandiose to the Shanghai Motor Show. It's called the C Coupe GTE, and it points the way forward for Volkswagen's large sedans – in China, at least. The C Coupe GTE is low and long, and rides on the same Volkswagen MLB platform that underpins vehicles like the Audi A6. Volkswagen's head of design, Klaus Bischoff, says "the C Coupe GTE very clearly shows the new 'face' of top Volkswagen sedans for the first time," so get used to this design. We think it's pretty attractive, and a car like this could easily work as an upper-tier CC replacement. But don't get your hopes up too much – VW USA says this concept was "designed chiefly for the Chinese market." That's evident inside, where the C Coupe boasts a four-passenger seating configuration with luxurious accommodations for folks in back. In fact, backseat riders can share data with the driver via the car's infotainment system. "Information about the manager's appointments can be transferred via a smartphone to the infotainment system," says Volkswagen. "Parallel to this, the appointment list also serves to plan the navigation route for the day. However, the chauffeur only has specifically filtered information for the infotainment system to facilitate punctual arrival at the destination." Like other GTE-badged models, the C Coupe uses a plug-in hybrid powertrain. That means it's got a four-cylinder turbocharged gasoline engine, an electric motor, and a 14.1-kWh lithium-ion battery, all mated to an eight-speed automatic transmission. Total system output is 242 horsepower and 369 pound-feet of torque, and Volkswagen says the C Coupe can travel up to 31 miles in electric mode (at speeds up to 81 miles per hour). Hitting 62 mph takes 8.6 seconds, but when driven economically, Volkswagen says the sedan can achieve up to 102 miles per gallon (on the Euro cycle) and cruising range is a whopping 684 miles. See the C Coupe GTE for yourself in the slideshow above, and scroll down for a huge helping of information in VW's press blast. VOLKSWAGEN DEBUTS C COUPE GTE IN SHANGHAI New plug-in hybrid concept car points the way to the future of large Volkswagen sedans Wolfsburg/Shanghai, April 2015 - Volkswagen is expanding its model range at high speed and the latest show of this intent is on display at Auto Shanghai-the C Coupe GTE.