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VW Super Bowl teaser with Jimmy Cliff is like a less-mean Tosh.0 Web Redemption

Reggae super-duper-star and Rock and Roll Hall of Famer Jimmy Cliff has been using music to send positive vibes out into the universe for decades now, so its no surprise that his message on behalf of Volkswagen is one of redemption.
Dubbed Sunny Side, this web-spot is VW's warmup of sorts for what promises to be another blockbuster year in the world of Super Bowl commercials. Without giving away the game, the euphonious commercial sees Cliff opening his arms and his heart to some YouTube 'celebrities' that might see courser treatment from the likes of Tosh.0, for instance. We can't help but be reminded of Coca-Cola's legendary 1971 Hilltop spot with the "I'd like to buy the world a Coke" lyric, too.
Enjoy the pre-Super Bowl VW spot below, and don't forget to pay it forward... your karma will thank you. For those of you that just can't get enough of commercial-making magic, we've included a "making-of" video, as well.

Least satisfying vehicle rankings seek to highlight the worst cars of the year

Consumer Reports polls its members on all sorts of topics related to how they buy and use products ranging from mobile phones to humidifiers for indoor plants. Cars are regularly one of CR’s most interesting topics, and its recent study on the least satisfying vehicles to own offers insights into the cars people wish they hadnÂ’t purchased. CR polled thousands of members with questions about what they liked and disliked about the vehicle theyÂ’d owned for a few years. When asked if they would definitely repurchase the same car, the following vehicles came back as the least likely to be purchased a second time: Kia Forte: 51% would buy again Nissan Altima: 51% would buy again Nissan Kicks: 49% would buy again Volkswagen Taos: 48% would buy again Kia Seltos: 48% would buy again Jeep Compass: 46% would buy again Mercedes-Benz GLA: 45% would buy again Infiniti QX50: 40% would buy again Mercedes-Benz GLB: 39% would buy again Volkswagen Atlas Cross Sport: 38% would buy again When Autoblog tested the VW Atlas Cross Sport in March 2022, we liked the styling and the price was right, but it lagged rivals in driving excitement and interior quality. A number of recalls donÂ’t help the Cross SportÂ’s cause much, either, as some models have more than a dozen actions by the National Highway Traffic Safety Administration. Even the 2023 model already has four recalls. The annoyance of recalls and the hassle of just-average reliability ratings could have played into the Cross SportÂ’s place as the least satisfying vehicle. On the other end of the spectrum, the Chevrolet Corvette earned the top spot as CR's most satisfying car. The Porsche 911, Rivian R1T, Ford Maverick Hybrid, and Hyundai Ioniq 5 round out the top-five most satisfying vehicles to own. Given the rabid following the 911 has built over the years and the insane performance Chevy derived from the latest Corvette, itÂ’s not surprising to see them in the top spots. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Infiniti Jeep Kia Mercedes-Benz Nissan Volkswagen Car Buying Used Car Buying Consumer Reports worst cars

Ex-Fiat exec: VW diesel scandal will hurt plug-in hybrids

It doesn't sound right at first blush, but former Fiat executive and noted diesel-powertrain expert Rinaldo Rinolfi thinks that plug-in hybrid sales may be more impacted by the VW diesel-emissions scandal than diesel sales. Rinolfi, who worked for Fiat for 40 years, told Automotive News Europe, said that the Euro 6 emissions rules that went into effect in 2015 have already increased diesel-engine production costs enough to raise prices and ultimately flatten demand. By the end of the decade, diesel-vehicle sales will settle in at a 40-percent market share of new European vehicles, and that was going to happen with or without the scandal. "Every carmaker has found ways to achieve fuel consumption and emissions results that have progressively diverged from the real driving conditions." - Rinaldo Rinolfi Makers of plug-in hybrids have more to lose, though, because every PHEV maker has figured out a way to keep emissions figures artificially low, Rinolfi said. Under New European Driving Cycle (NEDC) standards, PHEVs can be tested part of the time with the electric motor in action, meaning emissions get driven down to 30 percent to 40 percent less than real-world figures. With the VW scandal pushing regulators to use real-world figures, those PHEV emissions numbers are expected to rise substantially. To a lesser extent, hybrid emissions figures are also tested as artificially low. "Over the years, even without defeat devices, every carmaker has found ways to achieve fuel consumption and emissions results that have progressively diverged from the real driving conditions the customer experiences," Rinolfi said in the Automotive News Europe interview. Rinolfi is a little sunnier about compressed natural gas (CNG) vehicles, estimating that CNG emissions are as much as 25 percent lower compared to conventional vehicles. As for battery-electrics, he's not so optimistic, estimating that there needs to be at least a tenfold improvement in energy efficiency for EVs to be truly competitive with conventional vehicles. "I've been waiting for a true breakthrough for the past 25 years, but I've not seen it yet," Rinolfi said about EVs in the Automotive News Europe interview. Related Video: News Source: Automotive News Europe-sub.req.Image Credit: Arnd Wiegmann / Reuters Green Fiat Volkswagen Diesel Vehicles Electric Hybrid diesel emissions scandal nedc