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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

2014 Volkswagen Golf GTD is our favorite oil-burning GTI

The 2014 Volkswagen Golf GTD has officially bowed at the 2013 Geneva Motor Show. Engineers managed to squeeze an additional 14 horsepower and 22 pound-feet of torque out of the familiar 2.0-liter turbodiesel four-cylinder engine, nudging total output to 184 hp and 280 lb-ft for 2014. The figures are good enough to earn the GTD the honor of being the most powerful diesel Golf in Volkswagen history. A start/stop system helps improve efficiency over the previous generation with the new model consuming 56 miles per gallon on the EU cycle. That's up from the 2013 model's 46 mpg. A six-speed manual transmission is standard equipment, though a six-speed dual-clutch gearbox is also available.
The GTD also offers buyers a few aesthetic tweaks to help separate the hatch from its less potent siblings. Those include a more aggressive front fascia, special badges and 17-inch alloy wheels. Expect to find the GTD in one of three exterior colors, including Tornado Red, Black and Pure White. Check out the quick press release below for more details.

VW's Winterkorn tells 20,000 staffers of big cost-cutting plans

During a gathering of 20,000 Volkswagen Group employees at company headquarters in Wolfsburg, Germany on Wednesday, CEO Martin Winterkorn dropped a bombshell. The boss stated that the automaker isn't operating efficiently enough and admitted the company needs to radically start cutting back to raise its profit margins. To right the ship, Winterkorn has proposed killing off less profitable models and spending less on research and development.
According to Reuters, Winterkorn wants to raise the VW brand's profit margin from about 2.9 percent in 2013 to a target of 6 percent. To make that possible, his plan amounts to increasing cost cutting until Volkswagen reaches about 5 billion euros ($6.7 billion) per year to get things back in order. "Over the short-term, we urgently need more efficiency and higher profit," the CEO said during his speech, according to Reuters.
However, Winterkorn can't make these decisions unilaterally. Volkswagen's works council also has a seat on the supervisory board to represent laborers, and it isn't likely to take the proposed cuts sitting down.