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Volkswagen caught testing hotter Golf R 400

We're getting closer, folks. Last we heard, Volkswagen gave its super-hot Golf R 400 the green light for production. And before that, we were told that if the car got the go-ahead, it would be offered in the United States. So here we are, with a fresh set of spy shots showing what we believe to be the R 400 out testing. Here's one dream that might just be coming true. The prototype seen here sports bigger brakes, different wheels, very low-profile tires, a front lip spoiler, and a wing around back – that last bit looks to be borrowed from the GTI Clubsport. It's not nearly as outrageous-looking as the original R 400 concept, but that's okay with us. Volkswagen's production hot hatches have always been pretty subtle. We love a good sleeper. Under the hood, expect a turbocharged powertrain tuned up to over 400 horsepower. It'll be mated to a dual-clutch transmission and 4Motion all-wheel drive – two parts of the current Golf R package that work very, very well. There's no telling exactly when we'll see the production Golf R 400, assuming it's actually, really, finally happening. All we can do now is wait. And salivate.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Translogic 168: CES 2015 Roundup

Translogic and the yearly CES glorious gadget geekout go together like digital peanut butter and high-def jelly. At this year's show, surrounded by an egg-shaped Mercedes-Benz concept and the re-introduction of, of all things, the Sony Walkman, we had some fun. Between talking with Volkswagen about its new gesture-control tech and flying some video drones, we squeezed in some time to shred on ZBoard's new electric skateboard. The future is now. Follow Translogic on Twitter and Facebook. Click here to subscribe to Translogic in iTunes. Click here to learn more about our host, Jonathon Buckley.