1967 Volkswagen Beetle Baja Bug on 2040-cars

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UK auto magazine says this is the best car commercial of all time [w/videos]

There have been many great car commercials over the years, but is it possible to define the best? Well, Ad Week recently took a crack at it by rating the top commercials of the year by looking at their view counts on YouTube, but Auto Express took a more democratic approach by putting the decision to a vote. Just after Thanksgiving, Auto Express came up with a list of the 20 popular commercials, and it tasked its readers with choosing the winner for the best car ad of all time. The winner? Honda's 2003 commercial for its then-new European Accord titled "The Cog."
While the ad never aired in the US, most car people have surely seen the impressive Rube Goldberg-style spot. In fact, the only commercial on this list that we saw on US television was the Volkswagen ad "The Force," but many of the others have become viral videos, including transforming and dancing Citroën C4. Of the 19 other commercials that vied for the title of best ad of all time, only the Ford Puma "Steve McQueen" commercial gave Honda a run for its advertising money.
Scroll down to watch Auto Express' top five commercial in order and to check out a press release, then let us know some of your favorite car commercials in Comments.

VW considering single, cheaper li-ion cell for all plug-in vehicle batteries

Volkswagen is finding rapid success in the battery electric vehicle market; especially in Europe where the e-Golf is already the segment sales leader. Recent concepts like the C Coupe GTE, Sport Coupe GTE and Cross Coupe GTE suggest more plug-in hybrids from the company are on the way, too. To make future models more economical, the German automotive giant is considering switching to a standard design for its lithium-ion battery cells. Using standardized parts is a long-accepted principle in production because it leads to economies of scale, and a company can pass on the savings to buyers or pocket the money to boost profits. VW is aiming for a massive 66-percent drop in costs by switching to a unified design, according to Heinz-Jakob Neusser, the board member in charge of development, to Automotive News. While the cells would be uniform, they could be crafted into different modules to fit each specific model. VW currently buys cells from Panasonic and Samsung for various models, but under the new plan all of the automaker's brands would switch to a single one. "We have a clear understanding in the group of a common cell," Neusser said, according to Automotive News, without suggesting when a change might happen. VW also has a few months decide on a different future for its EVs. The automaker is reportedly considering whether to use sold-state lithium-ion batteries from a US-based supplier for upcoming models. The next-gen tech could potentially give a massive boost in range while also being fireproof.

VW apprentices prep Golf GTI Dark Shine, Variant Biturbo for Worthersee

Volkswagen not only cooks up some pretty tempting concepts of its own for the GTI-Treffen at Worthersee every year (and encourages its sister brands to do the same), but also gives its apprentices the opportunity to do it. And here's what they came up with this year. Called the GTI Dark Shine edition, the show car features an upgraded 2.0-liter turbo four, pumping out 389 horsepower and 359 pound-feet of torque through its dual-clutch transmission. But that's not all. As you can see, it also has a striking two-tone livery of metallic gray and yellow pearl, along with a stainless steel exhaust, carbon air box, an upgraded aero kit, a 3,500-watt audio system with eight speakers and a thoroughly reworked interior done up to match the bodywork in black Alcantara and carbon leather with yellow trim. The team of 13 apprentices built the show car from a body-in-white over the course of nine months. It follows in a long line of GTI concepts done each year by VW apprentices that stretches back to 2008. This year, however, another team of 14 interns at the plant in Zwickau, Germany, worked up a blue Golf Variant wagon called the Biturbo Edition with the twin-turbo diesel from the Passat good for 236 hp and 368 lb-ft. Another team in the Czech Republic was responsible for the Fabia FUNstar pickup concept. And of course the automakers themselves showcased the radical Golf GTE Sport, GTI Clubsport, Skoda Fabia Combi R5 and Audi TT Clubsport. The lake is calling ... world premiere: Volkswagen apprentices present their Golf GTI Dark Shine at Worthersee event - Other show car premieres: Golf Variant Biturbo Edition (Zwickau) and SKODA FUNstar (Mlada Boleslav) They have followed the call of the lake: 13 Wolfsburg apprentices from Volkswagen and group company Sitech Sitztechnik have traveled to the 34th Worthersee GTI meeting today to present their 395 PS (290 kW) Golf GTI Dark Shine to the public for the first time. Their sporty two-door Golf features a two-tone color scheme. The front is painted in dark Daytona Grey Metallic and the rear in unique R-yellow pearl effect – giving rise to the name "Dark Shine". The Golf GTI Dark Shine is impressive confirmation of the high-quality practically oriented training provided by Volkswagen.