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How should Volkswagen deal with its diesel problems?

The hounds of hell are bearing down on Volkswagen in the wake of allegations of cheating on diesel emissions testing. In just a single day, Volkswagen's stock has dropped 23 percent and the German government has announced that it is going to investigate a far larger number of vehicles over emissions violations. The American storm is quickly becoming a global one. Volkswagen sells over a million diesel vehicles a year and also has more than 13 percent of the automotive market overall – it was the number one automaker in the world up until the scandal. Yet in a matter of hours, Volkswagen has also become a pariah with potential fines and recalls that may be dwarfed by how the alleged lies and deceit change how governments and consumers view the company. Consumers are really going to be the key to the company's survival. It's those consumers who are really going to be the key to the company's survival. Every single one of them now finds themselves with a product that was sold illegally and may not be registered until recall work is done. What's worse is that Volkswagen doesn't yet have a solution for the emissions issue to offer these customers. It should also be noted that this is not the first time Volkswagen has found itself in violation of EPA emission regulations. Volkswagen is in a world of trouble, so what now? As a car dealer and former financial analyst who took several companies public, I believe Volkswagen can and should consider three points of action that would make an enduring difference in the times to come. 1. Offer affected TDI owners a compelling reason to stay with the brand. Recall work and a cup of coffee at the dealership are not going to be enough to placate current owners. Volkswagen should provide compensation for customers at the earliest opportunity and offer some type of inducement that keeps them within the fold. This shouldn't be the industry's version of a Chuck E. Cheese coupon - a small discount on a new vehicle. Volkswagen needs to offer something along the lines of a strong warranty extension of the entire powertrain (not just the emissions system) or some type of valuable feature upgrade for these vehicles so that owners feel that they have been treated fairly. Perhaps a combination of a brand new navigation system, software upgrades for the infotainment components, or some type of basic free WiFi service would be a healthy act of generosity.

VW Jetta TDI Value Edition drops price of diesel ownership to $21,295*

Getting a new diesel-powered car just got a bit easier. Volkswagen has announced a new Jetta TDI Value Edition for 2014 that trims over $2,000 off the starting price of a Jetta TDI, making the most affordable diesel-powered car in America even more so. Prices start at $21,295 (*plus $820 for destination) for a Value Edition with a six-speed manual transmission, while a six-speed dual-clutch automatic adds $1,100 to the price. For that money, owners will get 140 horsepower, 236 pound-feet of torque and 42 miles per gallon on the freeway.
Despite the lower price and being down on content versus the previous base Jetta TDI, the Value Edition does come quite well equipped, with standard heated cloth seats, a six-speaker stereo with a Media Device Interface, satellite radio, and one-touch, up-down power windows on all four doors. Customers will be giving up some notable stuff though, including tilt/telescopic steering, Bluetooth streaming audio, power seats and a multi-function steering wheel.
Still, if you're aching to get your hands on a new TDI, this is now the most affordable way to do it. We suspect having the lower MSRP will help the German manufacturer make even further diesel-powered inroads here in the States, a land where they cleared their decks of over 100,000 TDI models in 2013.

Volkswagen Group launches Truck and Bus GmbH

Volkswagen is not only one of the largest automakers in the world – it's also one of the biggest producers of commercial vehicles. Not just vans like the Caddy and Crafter, but proper trucks and buses. And now it's reorganizing them all under the newly incorporated Truck & Bus GmbH. The new division brings VW's two truck manufacturers MAN and Scania under one roof. MAN is, after all, wholly owned by Volkswagen, and in turn holds over 75 percent of the shares in Scania (as well as MAN Latin America). Along with Volkswagen Commercial Vehicles, they make the Volkswagen Group one of the largest truck manufacturers in the world, behind Daimler and Volvo (the truck manufacturer is separate from the automaker). Although VW Commercial Vehicles will apparently not form part of Truck & Bus GmbH (since it makes smaller vans more than trucks and buses), it will also report to Andreas Renschler, the Volkswagen board member in charge of the company's work vehicle operations. Renschler previously served in a similar role at Daimler. In a bit of a reversal – or a sign of things to come – Volkswagen CEO Martin Winterkorn (who just survived a failed overthrow attempt by ousted chairman Ferdinand Piech) will sit as chair of the supervisory board of Truck & Bus GmbH. Wolfsburg, 05 May 2015 Volkswagen creates integrated commercial vehicles group • Truck & Bus GmbH to become holding for commercial vehicle brands • Prof. Martin Winterkorn: "MAN and Scania will together become global champion" • Board Member for Commercial Vehicles Andreas Renschler: "MAN and Scania brands retain their independence" • Works Council Chairman Bernd Osterloh: "The holding strengthens employees' participation rights" Volkswagen is creating the integrated commercial vehicles group and thus putting in place a structured framework for business with mid-sized and heavy trucks and buses. Truck & Bus GmbH is to become the new Volkswagen Group holding for the MAN und Scania commercial vehicle brands. This was decided yesterday (Monday) by the Supervisory Board of Volkswagen AG. To this end, the shares in Scania AB held by Volkswagen AG will be transferred to Truck & Bus GmbH. The wholly-owned Volkswagen subsidiary already holds 75.28 percent of the voting rights in MAN SE. Truck & Bus GmbH will establish processes specific to the commercial vehicles business, thus leveraging the full synergy potential between the brands.