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Scion pondering move upmarket?

Scion is simultaneously celebrating its ten-year anniversary with the 10 Series models and trying to figure out what to do with itself over the next ten years. Once a go-to consideration for young, first-time buyers who wanted something cool and different, in 2013 it has a model everyone is still talking about in the FR-S, a model few are still talking about in the iQ, and three models in between in the tC, xB and xD that make everyone wonder, "What happened?"
Automotive News spoke to Toyota's North American CEO, Jim Lentz - he was the VP in charge of Scion when it launched - about the options, and Lentz said one of them could be a move upmarket to challenge the established luxury brands that are moving downmarket. "There's going to be a big need in the $25,000 range for a fun-to-drive, nice-looking, value-oriented product," he said, and the FR-S, which starts at $25,255, could provide the platform for Scion to climb up a notch or two in price and perception. An idea like this could conceivably work in tandem with a proposal to move entry-level Scion products over to the Toyota brand - but remember, this is all just ideas on a whiteboard at the moment.
As opposed to an "entry-luxury fighter," the brand could swing back to the other option that was considered when it was formed, directly challenging the Korean makes that have usurped its cachet with first-time buyers. Lentz said Scion could go either way, and the tone of the piece seems to indicate that the final direction is still a ways away from being resolved.

Editors' Picks November 2023: Toyota Grand Highlander, Buick Envista and some lovely luxury vehicles

It's been a month since we served you with the full lot of Autoblog Editors' Picks, and that master list is going to continue to grow as more new cars enter the market. For November 2023, we have a trio of SUVs coming in at various sizes and price points including the Buick Envista, Toyota Grand Highlander and Mercedes-Benz GLS. And if you're looking for a convertible sports car, the BMW Z4 is one that should make your shortlist, as it finds its way into this month's of Editors' Picks, as well. In case you missed previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get an EditorsÂ’ Pick designation. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in November that earned an EditorsÂ’ Pick. 2024 Toyota Grand Highlander 2024 Toyota Grand Highlander Limited Hybrid Max View 25 Photos Quick take: The Hybrid Max is the one to get, but the Grand Highlander comes highly recommended for its added space, nicer interior and fuel efficient powertrains. Score: 7 What it competes with: Kia Telluride, Jeep Grand Cherokee L, Chevy Traverse, Honda Pilot, Subaru Ascent, Ford Explorer, Toyota Highlander, Mazda CX-9, Kia Sorento, Buick Enclave, Nissan Pathfinder, VW Atlas, Mazda CX-90 Pros: Two hybrid powertrain options; exceptional cargo space; usable third row; refined and quiet ride. Cons: Expensive for the segment; the lesser hybrid powertrain is noisy and slow. From the editors: Senior Editor, Electric, John Beltz Snyder — "The Grand Highlander is a nice alternative to the standard Highlander for the Toyota faithful for its usable third row. The choice of powertrains is a huge boon, too, whether you want a fuel-sipping hybrid, or solid gas engine or a more robust hybrid with extra performance. YouÂ’re just going to have to pay a little more for it all." In-depth analysis: 2024 Toyota Grand Highlander Review: A strong, new three-row contender   2024 Buick Envista 2024 Buick Envista Sport Touring front three quarter View 19 Photos Quick take: The Envista is one of our top subcompact SUV picks. It packs tremendous value into a compelling design that looks far more expensive than it is. A homerun for Buick.

Toyota highlights JDM Mark X with special Yellow Label edition

Never heard of the Toyota Mark X? That's because the Japanese automaker only sells it in its home market (and in China as the Reiz). It's a rear-drive (or all-wheel-drive) sports sedan about the size of a Lexus IS, whose existence is probably why Toyota will never bring the Mark X to North America. The current model has been on the market since 2009, but Toyota is rolling out a series of updates - including the new Yellow Label model pictured here.
Available on the 250G, 250G Four and 250G S trim levels, the Yellow Label gets a special shade of Awaken Yellow paint (though it can be had in black, white or silver as well), with an interior decked out in either yellow or black. It also gets piano lacquer trim, yellow stitching, pink gold accents, special tread plates and other interior equipment upgrades, as well as a unique set of alloys. All of which makes the Toyota Mark X Yellow Label perfect for recreating scenes from Kill Bill without the need to squeeze into yellow leathers. (In fact we wouldn't be surprised to see Toyota doing just that for a promo clip.)
Power comes from a 2.5-liter V6 (and not the larger 3.5 available on the 350S model) channeled through a six-speed automatic to either the rear wheels or all four. Pricing ranges between 2.8 and 3.1 million yen (~$26-30k), representing a premium of about 106k yen ($1k) over non-yellow models. Toyota operates four distinct dealer networks in Japan, and the Mark X is sold through Toyopet stores.