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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Toyota reveals updated TS040 Hybrid LMP1 for 2015 [w/videos]

Toyota has yet to defeat Audi at Le Mans. In fact, nobody has in the past fifteen years except for Peugeot (which won in 2009) and Audi's own sister company Bentley (which took the checkered flag in 2003). But Toyota did win the broader FIA World Endurance Championship last season, beating its German rivals in five out of eight rounds. That means the Japanese automaker is returning to top-level endurance racing this season as the reigning champions, and this is the car with which it aims to defend its title. The 2015 Toyota TS040 Hybrid is closely based on last year's winning version, but has been updated to comply with the latest tweaks to the regulations. A new crash structure meant redesigning the front end, the aerodynamics package has been thoroughly revised, the suspension reconfigured and extra weight has been cut. All told, Toyota says it redesigned 80 percent of the parts on board. Each team running a hybrid prototype has an array of choices over what combination of internal-combustion and electric boost it will run, but Toyota opted to stay in the 6MJ category for 2015, the electric boost working in tandem with the 3.7-liter V8 to give the TS040 a combined output of over 1,000 horsepower. The team also developed two aero kits: one for high-speed circuits like La Sarthe that warrant reduced drag, and the other for tighter tracks requiring increased downforce. The revised TS040 has already undergone over 15,000 miles of testing in southern Europe over the winter. But the real test will come at Silverstone in two weeks for the opening round of the 2015 championship when it will have to fend off a two-pronged German assault from both Audi and Porsche ahead of the headline event at Le Mans in June. We'll be watching to see who comes out on top this year, but for now you can watch footage of Toyota's latest in the pair of videos below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mar. 26, 2015 A New Era for the World Champions Toyota Racing enters the 2015 World Endurance Championship ready to start a new era with the defence of its two titles. Toyota became the first Japanese company to win the World Championship during a very successful 2014 season, which saw Anthony Davidson and Sebastien Buemi also win the drivers' title.

Toyota Yaris iA, Mazda CX-3 sales show crossover formula isn't an automatic win

While 2017 was another watershed year for crossovers, in one interesting case, a crossover had its lunch eaten by its sedan counterpart. In the past year, Toyota sold nearly 36,000 Yaris iAs, a sedan that is identical to the foreign-market Mazda2 in everything but Toyota's ugly front bumper. In the same time frame, Mazda sold just over 16,000 CX-3s, a subcompact crossover based on the Mazda2. Not only that, but the Yaris iA saw an increase of around 8,000 units over 2016, and the CX-3 sold about 2,000 fewer units than in 2016. View 29 Photos There are a few reasons this is surprising. First of course is that the crossover market is surface-of-the-sun hot right now, so much so that primarily crossover-building brand Subaru saw its best sales year ever last year. Even Mazda's other crossovers, the CX-5 and CX-9 saw better sales in 2017 than in 2016. But on paper, the CX-3 has a number of advantages compared to the Yaris iA. The CX-3 has a larger 2.0-liter four-cylinder that makes about 40 more horsepower than the 1.5-liter engine in the Toyota. Also, while the cargo area behind the rear seats in the CX-3 is about one cubic foot smaller than the iA, it has the added flexibility of being a hatchback, and thus having more capability when it comes to large, bulky items. And of course, the CX-3 is quite a shapely machine compared with the awkward, angry-looking iA. That's not to say the iA doesn't have any of its own advantages. It gets 3 more mpg in the city and 6 more on the highway than the CX-3. It also costs roughly $3,000 to $4,000 less than a CX-3 and can be found at more dealers than the Mazda. But it's still surprising that a car, especially a sedan, can outsell a mechanically very similar crossover. Apparently the formula of adding more ground clearance and plastic fenders isn't foolproof. Then again, maybe it's not such a big deal to Mazda, since the CX-3's total sales were just over a tenth that of the Mazda CX-5. Related Video: