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Toyota Prius sales could come up short in 2013

A Toyota executive has said that the automaker's hybrid Prius model may not reach its 2013 goal of selling 250,000 units in the US marketplace. Bill Fay, group vice president for Toyota's US sales, told Reuters, "The 240,000 to 250,000 range is kind of where we're settling our sights for the Prius family."
The first-generation Prius, a five-passenger model, was introduced to the States in 2001 (its arrival made it the second mass-produced hybrid, after the two-seat Honda Insight). The second-generation model arrived in 2004, followed by the current third-generation design that arrived for the 2010 model year. The automaker has subsequently added the Prius V, a hatchback wagon (shown above) and the Prius C, a subcompact hatchback. As of March, 2013, cumulative worldwide sales of the Prius had reached 3.67 million units.
Last year, Toyota sold 236,659 Prius models in the US. However, sales of the model have fallen 5.1 percent in the first six months of 2013. In response, the automaker has boosted its marketing for the model, and the promotions are expected to continue through at least July.

Toyota discontinuing FJ Cruiser after 2014 model year

The Toyota FJ Cruiser is not long for this world. According to the manufacturer's own fleet website, the rugged FJ will be discontinued after the 2014 model year, with the companies final orders due in June of next year.
Toyota first launched the FJ Cruiser in 2006 as a 2007 model, and aside from minor year-over-year changes, it has not been substantially updated. The FJ is the modern successor to the original FJ40 Land Cruiser that Toyota produced from the 1960s all the way up through 1984, when the automaker decided to better focus on its larger, four-door Land Cruiser line. Currently, it uses a 4.0-liter V6 engine with either rear- or four-wheel drive, and is available with either a five-speed automatic or six-speed manual transmission. Interestingly, word of the FJ's demise comes not long after Toyota's US boss, Bill Fay, reaffirmed his company's commitment to body-on-frame trucks in late July.
Also of interest, Toyota's fleet website states that the 2014 model year Prius range will have "minor updates," though it's unclear what those are as of this writing. When Autoblog reached out to confirm these developments with Toyota, spokesman Curt McCallister reminded us, "As is our corporate policy, we don't discuss future products beyond the present or upcoming model year."

Toyota RAV4 EV recalled for Tesla motor assembly software problem

As we noted this morning, Toyota is recalling 112,500 cars and SUVs to fix problems with electric power steering controls and electric vehicle software. The largest of two recalls announced yesterday cover about 110,000 2015 Camry midsize sedans and Highlander SUVs, as well as 2014 and 2015 RAV4 SUVs. There is a specific problem for those RAV4s that are also of the electric variety, which Toyota built with Tesla help from 2012 through 2014. This recall covers 2,500 RAV4 electric vehicles. Software in a motor assembly can make the vehicles shift into neutral on their own. Toyota says it knows of no crashes or injuries that resulted from the problem. For the non-EV-specific recalls, Toyota says a circuit board in the electric power steering may have been damaged at the factory. Power-assisted steering could fail, increasing the effort needed to steer and raising the risk of a crash. Dealers will inspect and replace power steering controls if needed. Related Video: The AP contributed to this report. Featured Gallery 2012 Toyota RAV4 EV: First Drive View 22 Photos News Source: Bloomberg Green Recalls Tesla Toyota Electric rav4 ev toyota rav4 ev