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Toyota Camry incentives and fleet sales cranked to keep sales crown, insiders worried

We've been watching for some time now as Toyota has piled more incentives on the hood of its Camry sedan, and Automotive News reports that the we're not the only ones with raised eyebrows. The current Camry hasn't even been on the market for two years, but the family sedan segment is more hotly contested than it has been in years. It's that high level of competition that has led the automaker to uncharacteristically add more money on the hood in order to assure it maintains its long-held title of America's Best-Selling Car, a mantle it has owned for a dozen years. It's ramping up fleet sales, too.
According to the analysts at TrueCar, Toyota has bumped incentives per unit every month this year, now totaling some $2,750 as of May, a 38-percent hike over this time last year. That's more spiff money than the segment's other best sellers, the Nissan Altima ($2,400), Ford Fusion ($2,300) and Honda Accord ($1,400), all of whom have actually decreased their incentive spend by 20- to 40-percent over the same period.
The ramp up in incentive spending and fleet sales has analysts concerned that Toyota will tarnish the Camry's historically sterling resale value. ALG pegs the 2013 Camry's current 36-month residual value at 54.4 percent, well ahead of the segment average's 50.9 percent (but shy of the Accord's 55.6 percent). However, analysts are concerned that as the current generation ages, their resale values will eventually plummet if incentives continue to increase as Toyota looks to keep the Camry's best-selling car crown going forward.

Is this the fourth-gen Toyota Prius? [w/video]

A new video has appeared on Prius Chat of a camouflaged hatchback that just might be the next Toyota Prius. There's nothing here that concretely proves what we're looking at is the fourth-generation model of the world's best-selling hybrid, but upon first glace, the Prius guess makes sense. In an ironic twist, the car was caught because it needed gas. Prius Chat user Savior1974 says that the car was spotted on a drive between Las Vegas and California in Baker, CA. Savior1974 wrote, "As we are leaving we see a car dressed as it were being road tested. Upon further inspection it looks like it might be a Prius. I took a quick video as I drove by but it's not the best quality." The launch of the next-gen Prius has been delayed because of more work that was needed to make the car more efficient and to improve the styling. Work on getting the Prius to work well with the new Toyota New Global Architecture platform also needed more time. Last summer, we heard rumors that the Prius' new design would be finalized in November 2014. There are a few points to keep in mind that might point to this being something other than the next Prius. First, the all-black, electrical-tape-style camo is not the normal wrap that the Toyota Technical Center uses for testing (compare with these early shots of the Prius C and these other fourth-gen Prius spy shots). Second, the Baker grade between Las Vegas and California (where the video was shot) is full of vehicles being tested by any number of automakers. Nonetheless, the lines of this car do look like a Prius, so we leave you with a gallery of stills from the video and, of course, the video itself, above.

Toyota retires robots in favor of humans to improve automaking process

Mitsuru Kawai is overseeing a return to the old ways at Toyota factories throughout Japan. Having spent 50 years at the Japanese automaker, Kawai remembers when manual skills were prized at the company and "experienced masters used to be called gods, and they could make anything." Company CEO Akio Toyoda personally chose Kawai to develop programs to teach workers metalcraft such as how to forge a crankshaft from scratch, and 100 workstations that formerly housed machines have been set aside for human training.
The idea is that when employees personally understand the fabrication of components, they will understand how to make better machines. Said Kawai, "To be the master of the machine, you have to have the knowledge and the skills to teach the machine." Lessons learned by the newly skilled workers have led to shorter production lines - in one case, 96percent shorter - improved parts production and less scrap.
Taking time to give workers the knowledge to solve problems instead of merely having them "feed parts into a machine and call somebody for help when it breaks down," Kawai's initiative is akin to that of Toyota's Operations Management Consulting Division, where new managers are given a length of time to finish a project but not given any help - they have to learn on their own. It's not a step back from Toyota's quest to build more than ten million cars a year; it's an effort to make sure that this time they don't sacrifice quality while making the effort. Said Kawai, "We need to become more solid and get back to basics."