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2015 Toyota Camry ushers in 'sweeping redesign' [w/poll]

With a dozen years atop the nation's best-selling car charts, you might think that there wouldn't be a lot of incentive for Toyota to rework its Camry, particularly so early in the life of the current model. But despite its unassailable sales totals, the midsize sedan has come in for substantial criticism for its milquetoast dynamics, piecemeal interiors and bland design.
As part of CEO Akio Toyoda's mantra to build more exciting cars, the 2015 Camry has arrived with a fresh new look and content that goes far beyond the Japanese automaker's typically slight mid-cycle redesigns. Featuring some 2,000 new parts, the 2015 Camry casts a 1.8-inch longer shadow and stretches across a widened track (0.4 inches). And it won't be just the widened track that should help deliver a more dynamic performance - Toyota is citing a stiffer chassis thanks to additional spot welds along with a rejiggered suspension, retuned electric power steering and a new two-stage brake booster for improved braking feel.
A new XSE trim promises the sportiest performance yet, including model-specific shock absorbers and springs, stiffer bushings, unique stability control programming and 18-inch wheels to go along with a unique front end treatment featuring mesh grille inserts and a revised fascia.

Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Japan offering $20,000 incentives for hydrogen fuel cell vehicles

That tailwind Toyota may be feeling in Japan won't be from a stiff breeze off the northern Pacific Ocean. The Japanese automaker is getting ready to start selling its first production hydrogen fuel-cell vehicle in its native country next year. And the government is ponying up real big in incentives, Reuters says. The Japanese government will provide incentives worth about $20,000 per fuel-cell vehicle, Reuters reports, citing Prime Minister Shinzo Abe. That sort of government money will bring Toyota's first hydrogen fuel-cell vehicle to the customer at under $50,000. Just so we're clear, Japan's incentives for battery-electric vehicles top out at about $8,500. That sound you hear is a bunch of Nissan executives tearing their hair out. Last month, Toyota said the price for the fuel-cell sedan would be about $69,000 in Japan, and while the company hasn't priced it for US consumption, the word's out that the car may be in the $50,000 range stateside. The fuel-cell sedan, which has a full-tank range of about 300 miles, goes on sale in Japan next April and will start sales in Europe and the US next summer. Honda is also debuting its first production fuel-cell vehicle next year, so Toyota's got company among automakers who are probably all raising a glass and saying "kampai" to the Japanese government right about now.