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Toyota sees Camry share loss despite predicting increasing sales

Toyota may be set to lose share the midsize sedan market. While speaking with Automotive News, Toyota North America CEO Jim Lentz said that if his company kept pace with the current swell in the market for family four doors, Toyota would need to sell around 500,000 Camry models. "I'm not sure we can do much more than 400 [thousand] today," Lentz said.
But that doesn't mean Camry sales are shrinking - on the contrary, Lentz thinks Toyota will likely sell more Camry units in 2013 than it did in 2012, it's just that the company isn't keeping pace with segment's current explosion in popularity. Industry wide, midsized sedan sales have increased by 20 percent. "Are we going to lose [Camry] share? Probably so," Lentz said, "but we will continue to grow in raw volume."
Toyota sold 404,886 Camry units last year, and the company just revised its 2013 sales objective from 2.18 million units earlier this year to 2.2-million plus units, so while things are looking up for the brand and Camry sales may be on the rise, Toyota may not have the muscle to keep up its share in the sedan segment. Whether that's because of a production bottleneck or a predicted sales ceiling isn't clear. We've got a call in and will update this news item if/when we learn more.

Senator pushes for up to life sentence for auto execs found to delay recalls

Democratic Senator Claire McCaskill (shown above) has had it with automotive execs stalling when it comes to recalls. The Missiourian has proposed a new bill, the Motor Vehicle and Highway Safety Enhancement Act, which aims to improve the automotive safety following the high-profile fiascos involving General Motors and Toyota. Aside from a doubling of the budget for the National Highway Traffic Safety Administration over the next six years and the removal of the $35-million limit for fining automakers, the plan includes a provision that would punish auto executives if it's discovered they knowingly delayed recalls. How will it punish them, you ask? Oh, you know, just life in prison. The bill "gives federal prosecutors greater discretion to bring criminal prosecutions for auto safety violations and increases the possible penalties, including up to life in prison for violations that result in death," McCaskill's office told The Detroit News. If a delayed recall led to serious injuries, meanwhile, execs could still face a 15-year stint behind bars. As for that change in the fine structure for automakers, the removal of the limit is complemented by a hefty increase in the per-vehicle fine, from $5,000 to $25,000. With this change, GM could have been on the hook for $55 billion (with a "b") in fines for its bumbling of the ignition switch recall, rather than just $35 million. The News says, though, that NHTSA has "wide discretion" in handing out the fines. Considering a $55-billion fine is enough to sink any automaker, it is unlikely that such a monumental sum would be handed out. Still, the potential threat of such a death sentence should be enough for any automaker to sit up and take notice. "With millions of Americans behind the wheel every day, and more than 33,000 killed on our roads each year, we've got to do more to keep our cars and the roads we drive them on safe," McCaskill said, according to The News. "Painful recent examples at Toyota and GM have shown us we also must make it easier to hold accountable those who jeopardize consumers' safety. For too long, auto safety resources have remained virtually stagnant while cars and the safety challenges they present have become more complex." What do you think? Do you agree with McCaskill's proposed bill? Should the punishments for automakers and execs be more or less harsh? Have your say in Comments. News Source: The Detroit NewsImage Credit: J.

Lexus LFA prototype spied lapping the Nurburgring with new bodywork

The Lexus LFA was a real engineering tour de force. Sure, it was stuck in development hell for years, and the 4.8-liter V10's 552-horsepower output wasn't super impressive when it came out, but it integrated a ton of expertise Toyota gained from its F1 team in the early to mid 2000s. Unfortunately, it didn't sell well. Last year, we found there were a few new models sitting on dealer lots, five years after the 500-model run ended. Still, it looks like Toyota may not have given up on the idea of a race-derived flagship for Lexus, at least based on this prototype running around the Nurburgring this week. At first glance, the car pictured here looks like an LFA with the Nurburgring Package and some camouflage on the front and rear fenders. If you look closely, you can see that the fenders are significantly wider than on the standard LFA. Based on the license plate, this appears to be the same car with two different sets of wheels. Lexus may simply be swapping out worn tires, or they may be testing different wheel and tire combinations to fit the wider wheel wells. Anything beyond this is just speculation. There have been rumors of a new flagship Lexus sports car that sits atop the LC 500 and LC 500h. We saw the Toyota GR Super Sport Concept back in January, though that car looks nothing like what we see here. As much as we would love that sweet Yamaha co-developed V10 to carry over, we're not holding our breath. Some sort of hybrid powertrain is almost a certainty. Maybe Lexus and Toyota could pull some tech from its Le Mans-winning TS050 Hybrid race car. Related Video: