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Toyota Mirai hydrogen car on sale in Europe by end of summer

Want to see Toyota hydrogen fuel cell vehicles cruising down the Autobahn? It could happen as soon as September. Benz and Bimmer drivers, beware. The Japanese automaker, which started hometown sales of its hydrogen fuel-cell electric Mirai in December, will expand distribution of its first mass-produced fuel-cell car to Europe by September. The first three countries Toyota is targeting are the UK, Denmark and Germany, and the price will be 66,000 euros ($73,000). The caveat, of course, is that this is going to be a low-volume affair (a maximum of 100 cars per year for this year and next) and that the rest of the Continent won't get the Mirai until 2017. Toyota, which is showing off the Mirai at the Geneva Motor Show, will start California deliveries of the Mirai later this year, pricing it at $57,500 for those who want to buy and $499 a month for those who prefer to lease. Toyota also said in January that it would bump Mirai production to about 2,000 units in 2016, up from 700 this year. Toyota is spending about $168 million for that production increase, necessitated in part by the European plans. The Mirai delivers 153 horsepower and has goodies such as lane-departure alerts and collision-avoidance systems, along with the zero-emission hydrogen fuel cell powertrain, of course. Check out Toyota's press release below. Related Videos: Show full PR text Mirai Fuel Cell Sedan European premiere Brussels, Belgium - While sales1 have already started in Japan since last December, the new Toyota Mirai will be launched in Europe by the end of the summer. The Geneva motor show is its first public display in Europe. The Mirai2 signals the start of a new age of vehicles. Using hydrogen - an important future energy source - as fuel to generate electricity, the Mirai achieves superior environmental performance with the convenience and driving pleasure expected of any car. The Mirai uses the Toyota Fuel Cell System (TFCS), which features both fuel cell technology and hybrid technology, and includes Toyota's new proprietary FC Stack and high-pressure hydrogen tanks. The TFCS is more energy efficient than internal combustion engines and emits no CO2 or pollutants when driven. Drivers can also expect the same level of convenience as offered by gasoline engine vehicles, with a generous cruising range and a hydrogen refuelling time of about three minutes3.

Scion rules out roadster, turbo versions of FR-S

Ever since Toyota and Subaru released the sports car alternatively known as the GT86, 86, BRZ and Scion FR-S a couple of years ago, rumors have circulated that even more exciting variants could be in store. But at least as far as Scion is concerned, those rumors are apparently nothing more than wishful thinking. Speaking with WardsAuto at the LA Auto Show last week, Scion chief Doug Murtha said that the prospect of an FR-S roadster has been taken off the table entirely. Apparently Scion lobbied parent company Toyota to produce just such a model, but after failing to find other markets interested enough in the model to put it into production, corporate HQ said no. "I think we were pretty aggressive on our (submitted plan), but we looked at what we would have conceivably lost on the product and said, 'We're not going to even push it further,'" Murtha said, going on to note, "Nobody was more disappointed than we were." Murtha further shot down the idea of a turbo version of the FR-S, dismissing it as a prospect the blogosphere (that's us) wanted to happen but "that's not something that's coming." Either variant might have helped Scion and Toyota boost sales of the model (which are predictably dropping after their first two years on the market), but the investment also might not have paid off their development, tooling and marketing costs. Of course, Murtha can only speak for Toyota, but we'd be surprised to see Subaru go it alone on either model, as costs would be that much more prohibitive without a partner. Bummer.

Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.
Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn't even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It's Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth. Chevrolet, Honda, Audi and Toyota were the other automakers in the top 20, but we'd be remiss if we didn't at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump.
Of all the car videos, only the Fiat ad wasn't played during a Super Bowl. Check out all eight videos - in order - after the jump. Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi's Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets.