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Subaru BRZ next generation will be sold in U.S. but maybe nowhere else

A new reports says that Subaru has "no plans" to launch its upcoming second-generation BRZ in Europe. If true, that means the 100-unit Final Edition announced earlier this year for the German market is truly the final edition for the Old World. Furthermore, according to the UK's Autocar, which reported the news, the BRZ "will be a U.S.-only model." That would indicate that even Subaru's home market of Japan would be denied access to the lightweight sports coupe, which seems unlikely. Toyota has been very tight-lipped about its own 86 version, so it's not clear which markets the BRZ's twin would be sold in. Though the article doesn't say why the BRZ won't be available in Europe, the Toyota 86 and Supra's chief engineer Tetsuya Tada may have given a clue. In a 2019 interview at the Supra's U.S. launch, he revealed that one reason he partnered with BMW was because he wanted the Supra to be a truly global sports car. Given the rapid tightening of safety and emissions regulations in various markets around the world, if Toyota were to have built its own engines and platforms from scratch, development would have taken too long. "If we had gone that route, the car would not be done, even today [in May 2019]. It wouldn’t be out for at least a few more years. The problem is, you canÂ’t sell a car like I showed you today in 2021." It looks like that may have been a prescient move. The BRZ is presumed to share a 2.4-liter boxer four with the Ascent and 2020 Outback, neither of which is sold in Europe. It's predicted to have 220 horsepower and retain its rear-wheel-drive layout. Sadly, it looks as if the Supra will be Toyota's last global sports car model. The 2021 BRZ will be revealed November 18.

Toyota passes BMW as most valuable car brand

An annual market study of the strongest brands across various industries has seen Toyota leapfrog BMW as the world's most valuable automotive brand. Toyota's 2013 brand value rose to $24.5 billion, up 12 percent versus 2012 numbers according to market research company Millward Brown's BrandZ Top 100 Most Valuable Global Brands list. BMW's value fell slightly; down by 2 percent to a total of $24 billion.
Mercedes-Benz finished in third place in the automotive category, up 11 percent from 2012 for a valuation of $18 billion. Honda ($12.4 billion, down 2 percent) and Nissan ($10.2 billion, up 3 percent) rounded out the top five for the category. Volkswagen was the only other auto brand that finished in the top 100 overall, in 100th place. Audi made the greatest percentage gain over 2012, up 18 percent to $5.5 billion, but finished outside of the top 100.
Technology companies dominated the overall list, with Apple, Google and IBM ranking one through three. Couture brand Prada was 2013's biggest gainer, rising by 63 percent over 2012.

GM might lose 90-year U.S. sales crown over chip shortage

Automotive News editor Nick Bunkley tweeted on October 1 that according to AutoNews data, General Motors "has been the largest seller of vehicles in the U.S. every year since passing Ford in 1931." With automakers having turned in light car and truck sales data for the first three quarters of 2021, GM's 90-year-run might not reach 91. According to AN figures, Toyota was 80,401 vehicles ahead when the October workday started. Worse, GM is so far behind its historic pace that it might only sell enough light vehicles in the U.S. to match its numbers from 1958.  Meanwhile, the New York Times put a few more salient numbers to the pain GM and Toyota are enduring alongside the the rest of the industry. GM sold 33% fewer cars in Q3 2021 than it did in Q3 2019 during the dark days of the pandemic, 446,997 units this year as opposed to 665,192 last year. GM's Q3 2020 was only down 13% on Q3 2019. Over at Toyota, the bottom line showed a 1% gain in Q3 2021 compared to 2020, with 566,005 units moved off dealer lots. The finer numbers show two steps forward and one step back, though; Toyota's September sales were down 22% compared to last year.  GM remains optimistic about what's ahead, GM's president of North American operations telling the NYT, "We look forward to a more stable operating environment through the fall." We'd like to see that happen, but we don't know how it happens. The chip shortage said to have been the inciting incident for the current woes isn't over, and not only can no one agree when it will be over, the automakers, chip producers, and U.S. government still can't get on the same page about who needs what and when. Looking away from that for a second shows articles about "No End In Sight" for supply chain disruptions in early September, before China had to start working through power supply constraints, global supply chain workers started warning of a "system collapse," and roughly 500,000 containers sat waiting to be unloaded at Southern California ports — a record number seemingly broken every week. And back to chips, we're told just a few days ago the chip shortage is "worse than we thought."   For now, the NYT wrote that GM dealer inventory is down 40% from June to roughly 129,000 vehicles, and down 84% from the days when dealers would cumulatively keep about 800,000 light vehicles in stock. However, GM just announced it would have almost all of its U.S. facilities back online next week, although some would run at partial capacity.