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Japanese automakers kick in $800k for new charging-station company

Cynics may say that gathering $800,000 (total) from four of Japan's largest automakers is merely a rounding error. Still, Toyota, Nissan, Honda and Mitsubishi, along with the Development Bank of Japan, are putting those funds to good use. So, that's something. Last week, those five entities officially founded Nippon Charge Service LLC. The company was established to promote plug-in vehicle charging installations across Japan and the automakers seeded it with 80 million yen, or about $786,000 US. Those funds will be used to help business owners deploy charging stations at convenience stores, highway-side locales and other locations that will make it easier for plug-in vehicle drivers (of Toyotas, Hondas, Mitsubishis and Nissans, obviously) to get their juice. The automakers first announced they'd collaborate last year, when they said they'd work with the Japanese government to more than triple the country's publicly accessible chargers to about 17,000 units. No targets were disclosed as far as how many charging stations would be deployed this time out, but, in a move similar to the EZ Charge system in the US, Nippon Charge Service will also have universally-accepted charging cards available by the end of the year to drivers all of those brands' plug-in vehicles to make the charging process a little more seamless. Check out Honda's press release below. Japan Automakers Advance Electric Charging Infrastructure with New Company, Nippon Charge Service -Established to help build charging infrastructure for electric-powered vehicles (PHVs, PHEVs and EVs)- Toyota Motor Corporation Nissan Motor Co., Ltd. Honda Motor Co., Ltd. Mitsubishi Motors Corporation Development Bank of Japan Inc. TOKYO, Japan, May 30, 2014 - Toyota Motor Corporation, Nissan Motor Co., Ltd., Honda Motor Co., Ltd., and Mitsubishi Motors Corporation jointly established a new company, Nippon Charge Service, LLC, on May 26 to promote the installation of chargers for electric-powered vehicles (PHVs, PHEVs, EVs). The goal is to help build a charging network that offers more convenience to drivers in Japan. The new company will promote the installation of chargers, for the good of society and to expand the use of electric-powered vehicles. Related industries are also expected to benefit. Development Bank of Japan Inc.

Toyota releases teaser for Kaley Cuoco Super Bowl ad

Toyota has released a 35-second teaser video for its upcoming Super Bowl spot staring Kaley Cuoco, the actress best known for her role as object-of-nerd-affection Penny on The Big Bang Theory. The real star of the ad, however, is its soundtrack, the 1995 hit "I Wish" by rapper Skee-Lo that will have your mind cashing nostalgia checks the moment it hits your ears.
We still don't know much about the content, plot or story of this Super Bowl commercial, though we can say that its object of promotion is likely the new RAV4 we see Ms. Cuoco driving in this teaser. The rest of the time she's walking the street in a purple getup granting wishes like Robin Williams on a Disney sound stage. And then the Easter Bunny and a chihuahua enter the picture and we get lost. Clint Eastwood under a bridge this is not.
But hey, Super Bowl ads cost millions and millions of dollars to produce and air, so we trust that Toyota spent its money wisely and will have us ROFLing on game day. Until then, scroll down and witness for yourself the debut of Kaley Cuoco as a Toyota spokeswoman.

2015 Toyota Sienna goes overboard to promote a SpongeBob movie

Good marketing is a huge portion of making a film successful, and Toyota and Nickelodeon are going overboard to promote the upcoming SpongeBob Movie: Sponge Out of Water with this custom 2015 Sienna inspired by the cartoon character at the Los Angeles Auto Show. The exterior is decorated to look just like SpongeBob, but his maniacally smiling face on the hood and windshield might be pure, uncut nightmare fuel for a segment of the child population. The ring on the roof actually blows bubbles too, and the look gets finished off with matching blue and yellow wheels. If you get past SpongeBob's crazed expression and take a peek inside, you find even more cartoon cues. Each of the seats is upholstered to evoke the shows stars, and all of the trim has nautical inspiration as filtered through the series' animation style. The floor is a sandy beige, blue wood trim runs over the dashboard and sides and the roof has airbrushed clouds. Of course, it's hard not to miss a ship's wheel that replaces the usual steering wheel. While it's certainly bizarre, kids might dig the bright colors, while their parents check out the Sienna. The van's also going on a cross-country promotional tour to advertise the movie ahead of its February 6 release. Scroll down for all of the info about this cartoon car. Nickelodeon and Toyota Partner to Create 2015 Toyota Sienna Inspired by the SpongeBob Movie: Sponge Out of Water Three-Dimensional SpongeBob Concept Car to Take Families on an All-Wheel Drive Adventure Promotional Tour Leading Up to Feature Film's Feb. 6, 2015 Premiere November 18, 2014 NEW YORK – Nov. 18, 2014 – Nickelodeon and Toyota have partnered to transform everyone's porous pal into a new 3-D concept car based on Paramount Pictures and Nickelodeon Movies' upcoming film, The SpongeBob Movie: Sponge Out of Water. The SpongeBob Movie 2015 Toyota Sienna features a custom three-dimensional SpongeBob SquarePants exterior, complete with the character's Superhero Incredibubble mask that blows real bubbles at the top of the car. The interior features seating inspired by each of SpongeBob's Bikini Bottom pals, along with a wood-grain dashboard, a custom Captain's steering wheel, a blue-sky head liner and a sand-inspired floor. The one-of-a-kind vehicle will be unveiled on Nov. 18 at the LA Auto Show and will then roll out on a cross-country promotional tour leading up to The SpongeBob Movie's Feb. 6, 2015 premiere.