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Toyota Supra ready for its retrospective video closeup

Our friends at XCAR have taken the time to train their lenses on the iconic Toyota Supra. With Toyota finally back into the performance car game, it seems only logical to remember one of the brand's most legendary sports cars. While we're all busy ladling praise onto the Scion FR-S and Subaru BRZ twins, it's important to remember that Toyota used to produce all manner of fun-to-drive machinery. The Supra once sat at the top of that list, its most recent iteration giving buyers the option of a ludicrous forced-induction inline six, gorgeous styling and plenty of presence.
Of course, the legend didn't stop once the Supra fell off American order sheets in 1998. Always an aftermarket darling, the Supra has gone on to become a tuner favorite in nearly every corner of grassroots motorsport. From drag racing to road racing and everywhere in between, the Supra is remains a force to be reckoned with nearly 15 years after it last prowled the US auto market. You can catch the tribute from XCAR below.

General Motors became second-largest US advertiser in 2013

General Motors might be mired in several recalls, as well as the ongoing investigations from the National Highway Traffic Safety Administration and Congress into the automaker's response to those recalls. However, the company can celebrate taking the title of the US' second-largest advertiser in 2013. According to Ad Week examining a recently released study, total advertising spending in the US posted its fourth consecutive year of rising expenditures with 0.9-percent growth to $140.2 billion. Of that, the auto industry spent $15.2 billion to promote its goods in 2013, up 3.8 percent.
The country's biggest advertiser was Procter and Gamble, which dropped $3.17 billion in 2013, an increase of 11.8 percent. GM became the nation's second largest promoter with $1.794 billion in spending, up 10 percent. The biggest proportion of that money went to sell Cadillac and GMC. AT&T barely lost out with $1.793 billion in advertising, 15.2 percent growth. The 10 businesses with the highest ad investments spent a cumulative $15.9 billion during the year, 6.6 percent higher than 2012. Toyota came in eighth place making it the only other automaker to rank in the top 10.
The study also indicates that there is a shift in advertising spending from television and print to the Internet. There was 15.7 percent more money outlaid to promote products online in 2013 than the previous year. In comparison, television dropped 0.1 percent, newspapers were down 3.7 percent and radio fell 5.6 percent.

Recharge Wrap-up: BMW Next 100 video, how Nissan "tops off" battery

BMW explains the ideas behind its Vision Next 100 concept car that debuted at the Geneva Motor Show. As BMW celebrates its 100th birthday, it wants to look into the future rather than dwell on its past. This involves the digital and analog worlds working together "to create a seamless experience." Hence the "live geometry," wherein physical parts of the car move to translate digital information to the driver. The video also gets into the future of driving modes, like "Ease," for more autonomous driving, and "Boost," for when the driver wants to take control to enjoy some motoring the good, old-fashioned way. Check out the video above, and read more from Hybrid Cars. Nissan has managed to find a way to boost the range of EV batteries inspired by pouring a glass of beer. The automaker has found that after a full charge, one can wait a few minutes for subsequent "minicharges" to "top off" the battery. The voltage dips slightly, much as the foam does on a pint of beer, allowing the battery to accept some more juice. The result is an extra 0.7 percent of energy, which could mean just enough extra range to reach the next charging station. Read more from Automotive News. Hyundai has delivered its first Tucson Fuel Cell in Ontario, Canada. The lucky recipient is Joseph Cargnelli, Chief Technology Officer of Hydrogenics Corporation, a company based on hydrogen technology. The expansion into Ontario follows Hyundai's trial of six Tucson Fuel Cell vehicles in the Canadian province of British Columbia. Read more at Green Car Congress. Toyota has entered a public-private partnership to test an end-to-end hydrogen supply chain in Japan. The collaboration with the Kanagawa Prefectural Government, the municipal governments of the cities of Yokohama and Kawasaki and three private companies to create renewable hydrogen to power forklifts. It will use wind energy to electrolyze hydrogen, which will then be shipped to a factory, a vegetable and fruit market and two warehouses to be used in the fuel cell-powered vehicles. This supply chain is expected to reduce CO2 emissions by 80 percent compared to traditionally fueled forklifts. Read more from Toyota. Related Gallery BMW Vision Next 100 Concept News Source: Hybrid Cars, YouTube: BMW, Automotive News, Green Car Congress, Toyota Green BMW Hyundai Nissan Toyota Concept Cars Electric Hydrogen Cars Videos recharge wrapup