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Toyota struggling in Latin American market, attempting recovery

With uncertainty in the US and Chinese markets, automakers are scrambling to rev up their efforts in what were traditionally secondary markets. Take Toyota's efforts in Latin America. A recent story from The Wall Street Journal highlights the Japanese brand's push in the southern hemisphere, particularly in Brazil, where it has expanded its operations and installed new executives with a greater range of powers, all in a bid to grab a bigger slice of the ever-growing South American pie.
South America is dominated by General Motors, Fiat and Volkswagen, which maintain a combined 60 percent of the market share - Toyota holds a mere 4.5 percent. The WSJ spoke with Steve St. Angelo, Toyota's boss in Latin America, who said, "We are playing catch up, but we're catching up fast. We now have the resources to give the region the attention it really needs and deserves."
That attention includes an all-new, locally produced small car called the Etios. As bewildering as it seems, Toyota wasn't competing in the low-cost economy car market in South America. With the Etios, which arrived in September of 2012, its sales in the first seven months of 2013 are up 75 percent.

New BBC Top Gear season is off to a great start

The past few years have been very demanding for Top Gear fans. The Jeremy Clarkson Top Gear got too big for itself, and the core quality of the series degraded as stunts and jokes gradually became more and more stale. Things came to a head with the Fracasgate, with Clarkson punching a producer in a very nice hotel in Yorkshire with a very nice brass plaque commemorating "The End of Clarkson's BBC Career". Fast forward to a year ago, when the BBC produced a new series of Top Gear, with famed breakfast show person and shouting enthusiast Chris Evans hosting. Laden with personnel and curiously lacking any direction, the first new season collapsed onto itself with Evans eventually quitting the entire shindig. After that, viewers received a new, Amazon-produced Clarkson-Hammond-May series called The Grand Tour, which was often brilliant and just as often hampered by writing as hackneyed as the last Clarkson years of Top Gear. Now the slate is clean. Evans is gone. The first Grand Tour season has aired. The BBC has had a good long time to re-evaluate its strategy. And the first episode of this season's Top Gear has aired in the UK - and will air March 12 on BBC America. Your first extended look at all new #TopGear, coming 5 March. See you there pic.twitter.com/lYoYOtrWxR — Top Gear (@BBC_TopGear) February 23, 2017 What an improvement! It seems like the producers have taken an ax to everything not strictly necessary for making a great car show, and they've left what is absolutely crucial. There are the three car guys, Matt LeBlanc, Chris Harris and Rory Reid. There is a new studio. There is a new track car. There is a celebrity, but it's not painful to watch. There are easy jokes, there are car jokes, there are Ronin jokes. Ronin jokes! It's as if Harris, by dissecting continuity errors in the 1998 film's BMW chase, is reaching out to us fans, saying he's one of us, and he did notice the wrong wheels when the black BMW falls from the bridge. (Other mistakes are wrong-colored tach needles, for instance.) The first car film is a quality Ferrari FXX K piece, with Harris enjoying one of the 40 built track-day specials on the bankings of Daytona. It's remarkable it was Harris who was allowed to drive the exclusive Ferrari, as the first "outsider" (in his words) to drive one; years ago Harris was one of the most vocal critics of Ferrari's practices, resulting in him getting banned from driving press Ferraris. But then again, this is a customer car.

2017 Toyota 86 Drivers' Notes | Fun, even with an automatic

The Toyota 86 is a car that enthusiasts begged Toyota to build for decades. It's small, lightweight and rear-wheel drive. Thanks to a partnership with Subaru that resulted in the BRZ, this stylish coupe hit the streets in 2012. In the U.S., the car was originally known as the Scion FR-S but was rebadged as a Toyota after Scion was axed last year. Along with a new name, the 86 received updated styling both inside and out as well as a revised suspension and a slight bump in power, at least for the manual models. This Hot Lava-colored car doesn't feature Toyota's slick six-speed manual. Instead it rocks a six-speed automatic with paddle shifters. While some enthusiasts may look down at that, automatics make up more than half of 86 sales. Still, the bones are there, and some people don't think the automatic is all that bad. Either way, we can't encourage enough people to buy these cars, as we want Toyota and Subaru to keep building them. Senior Editor, Green, John Beltz Snyder: When I first slid behind the wheel of the 86, I was surprised to see the gear selector and paddles. It's one of those cars that you don't think of as having anything but a manual transmission. Also, in an interior where all the controls and displays are underwhelming, a set of paddle shifters stands out as one of the few tactile objects in the cabin. I ended up using the paddles quite a bit, and found that I actually enjoyed using them, so much so that I'd actually consider opting for the automatic transmission were I to buy an 86. Despite shifts that aren't as razor sharp as they could be, the car's high-revving engine means that it still feels great to use. Riding an engine like this up to its redline, filling the cabin with noise, is the sort of thing that'll give you goosebumps. Being able to keep both hands on the wheel while shifting is a good thing for engagement in this car, based on my time with it. Plus, when I got stuck in traffic, I didn't have to wear out my left leg. The other brilliant thing about the Toyota 86 is its sense of balance. I loved the way it communicated its load distribution when cornering, whether on or off the throttle or brake. The fact that the nose of this car snaps right to where you want it when you start dialing in steering angle is satisfying. And its low stance and good view out the windshield make it really easy to place on the road.