Toyota Matrix Xr Wagon 4-door on 2040-cars

Auto blog

Toyota mints 10-millionth vehicle in Kentucky

In 26 years, from 1988 up to now, the Toyota Motor Manufacturing Kentucky plant in Georgetown has built ten million vehicles - nearly enough for every citizen of Seoul, Korea or the nation of Hungary. The first car to roll off the line back when the claymation California Raisins were singing old Marvin Gaye hits and everybody wanted to know Who Framed Roger Rabbit? was a white Camry. The ten-millionth car to roll off the line among the Avalons and Venzas also produced there: a white Camry Hybrid.
Toyota has put $5.9 billion into the site since its inception, employment is up to 7,000 associates and will grow when Lexus ES350 assembly begins next year. Whereas car number one is a showpiece for the ages, one of the automaker's current associates will get to win the ten-millionth car in a blind drawing to be held this summer.
There's a press release below with more information on the impressive milestone.

Toyota responds to video of Highlander ramming house [w/video]

There are, as they say, two sides to every story, so after we posted a video on Monday showing what an owner claimed to be a case of unintended acceleration causing her Toyota Highlander to crash into a house twice, Toyota reached out to us revealing some additional information about the incident.
Following this crash, which took place back in November, Toyota had this Highlander inspected and pulled data from its Event Data Recorder (EDR), or Black Box as we've come to call it. Not only was this the first time we've seen a claim of unintended acceleration like this caught on video, but now, also a first, we have actual data showing what the vehicle itself recorded during this frightening ordeal.
Brian Lyons, Toyota Communications Manager for Safety and Quality, first gave us some information about the Highlander in question, including the fact that it was a 2012 model. The 2012 Highlander came from the factory with a brake override system, meaning it was not part of the company's initiative in 2010 to add the system to all 2011 models. Also, after looking at the data from the EDR, he said - as many of you pointed out in the comments for the previous post - that the "brake pedal was never touched." In the video, you can see that the crossover's brake lights never come on, and the EDR's data backs this up.

Toyota struggling in Latin American market, attempting recovery

With uncertainty in the US and Chinese markets, automakers are scrambling to rev up their efforts in what were traditionally secondary markets. Take Toyota's efforts in Latin America. A recent story from The Wall Street Journal highlights the Japanese brand's push in the southern hemisphere, particularly in Brazil, where it has expanded its operations and installed new executives with a greater range of powers, all in a bid to grab a bigger slice of the ever-growing South American pie.
South America is dominated by General Motors, Fiat and Volkswagen, which maintain a combined 60 percent of the market share - Toyota holds a mere 4.5 percent. The WSJ spoke with Steve St. Angelo, Toyota's boss in Latin America, who said, "We are playing catch up, but we're catching up fast. We now have the resources to give the region the attention it really needs and deserves."
That attention includes an all-new, locally produced small car called the Etios. As bewildering as it seems, Toyota wasn't competing in the low-cost economy car market in South America. With the Etios, which arrived in September of 2012, its sales in the first seven months of 2013 are up 75 percent.