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New Toyota semiconductors could increase hybrid fuel efficiency by 10%

Toyota may have an ace up its sleeve in the fuel economy wars, as it's developed a new type of semiconductor that will allegedly help the company's hybrids net a ten-percent improvement in fuel economy.
The tech is still in development, although Toyota is already reporting five-percent gains during testing, six years before it plans to implement the new semiconductor in production vehicles, meaning the ten-percent improvement doesn't seem like an untenable goal. That is, until you hear from Kimimori Hamada, the project general manager of Toyota's electronics division.
"We are aiming for great improvement in fuel economy and miniaturization," Hamada told Automotive News. "This is a very challenging target."

Toyota Crown celebrates 60 years

Toyota offers a robust lineup of cars in North America, but while the Crown may not be one of them, that wasn't always the case. And this year, the company's longest-running nameplate is marking its sixtieth anniversary. First introduced way back in 1955, the Crown was Toyota's first major export. It became the first Japanese passenger car to reach the US market when the first-generation Crown was launched here in 1958, and marked the company's arrival in Europe when the second-gen model arrived in Denmark in 1963. It started building the Crown in Australia in 1967 and in China more recently in 2005. The Crown is now on its fourteenth generation, and to mark its birthday, Toyota is launching the sedan for a limited time only in sky blue and bright green. Jan. 08, 2015 Toyota 'Crown' Turns 60 Sixty years ago this week, Toyota launched the "Crown", a luxury sedan that would go on to become the company's longest-running passenger-car nameplate and a significant vehicle in the history of the Japanese automobile industry. In 1958 the Crown became the first Japanese passenger car to be exported to the United States, and also started Toyota's passenger car exports to Africa in 1957 and Europe in 1962. Now in its 14th generation, its foremost models are the Crown Royal deluxe saloon and the Crown Athlete sports sedan, both with hybrid powertrain options. In Japan, Toyota is marking the anniversary with the introduction of limited-time-only sky blue and bright green exterior body colors. Toyota Crown Milestones January 1955 First generation launched April 1957 Exported to Ethiopia, Africa August 1958 Exported to the United States October 1962 Second generation launched December 1963 Exported to Denmark, Europe February 1965 Exported to Canada February 1967 Assembly begins in Australia September 1967 Third generation launched February 1971 Fourth generation launched October 1974 Fifth generation launched September 1979 Sixth generation launched August 1983 Seventh generation launched September 1987 Eighth generation launched October 1991 Ninth generation launched December 1995 10th generation launched October 2001 11th generation launched December 2003 12th generation launched March 2005 Production begins in China February 2008 13th generation launched December 2012 14th generation launched

NACTOY winners, and driving the Genesis GV60, Polestar 2, Mercedes-AMG GLS 63 | Autoblog Podcast #813

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Electric, John Beltz Snyder. This week, we discuss the North American Car, Truck and Utility of the year winners: The Toyota Prius, Kia EV6 and Ford Super Duty (and Greg explains his votes). In other news, we talk about GM offering $7,500 incentives for EVs that lost their tax credits, another possible calendar change for the Detroit Auto Show and Stellantis potentially scaling back its auto show presence. Greg spent his winter break with the Genesis GV60 and Polestar 2, while John has been driving the Toyota Prius Prime and Mercedes-AMG GLS 63. Finally, they take to Reddit for this week's Spend My Money question, and pick a sedan under $6,000. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #813 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Toyota Prius, Ford Super Duty, Kia EV9 are 2024 North American Car, Truck, Utility of the Year winners GM offers $7,500 incentive for EVs losing tax credit Detroit Auto Show going back to January? Stellantis done with auto shows, or is it? Cars We're Driving: 2024 Genesis GV60 Performance AWD 2024 Polestar 2 RWD 2023 Toyota Prius Prime XSE Premium 2024 Mercedes-AMG GLS 63 Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Podcasts Ford Genesis GM Kia Mercedes-Benz Toyota Truck Crossover SUV Electric Hybrid Luxury Performance Sedan Polestar